Functional Skills
Go-to-market Strategy
Training and Coaching
Strategy Development
Brand Strategy
Marketing Strategy
Demand Planning
Sector Experience
Consumer Goods
Retail
Telecom
Experience
Community Coffee Company
Marketing
Vice President of Marketing
9/2021 - 2/2022
Led $350M portfolio of retail and foodservice branded beverage business, oversaw 35 people and responsible for $60M of annual marketing investment.
TracFone Wireless
Marketing
VP Marketing
1/2016 - 9/2020
Led $8B Revenue portfolio of no-contract wireless Brands and oversaw all acquisition, media, promotions, PR, social, retail and digital marketing activities. Responsible for 30+ internal staff and $300MM budget.
Shopper Events, LLC
Marketing
VP Marketing
5/2015 - 12/2015
Led Walmart relationship, developed annual planning calendar and led seasonal program development for B2B marketing services PE firm.
Tyson Foods, Inc
Marketing
Director of Marketing
1/2008 - 8/2014
Led $400MM Revenue portfolio of Branded Tyson and private label poultry products. Also led Tyson Branded advertising and media planning. Responsible for $75M annual budget and 20+ internal staff.
Kellogg Company
Marketing
Associate Director of Marketing
5/1997 - 12/2007
Led $600MM Revenue portfolio of Kid and Adult cereal Brands. Responsible for $35M annual budget and 5+ internal staff.