Functional Skills

Business Unit Strategy
Digital Marketing / Advertising
Content Marketing
Operational Efficiency
Digital Experience Design

Software Skills

UI/UX Design
Trello
Google Analytics
Google Search Console
Google Sheets
Google Tag manager
Content Management Systems (CMS)
Adobe Photoshop
MacOS
SEO

Sector Experience

Business Services
Media & Entertainment
Technology

Experience

dreweastmead.com Marketing
Principal
10/2018 - Present
• Run my own consulting business, improving clients’ websites through CRO (website testing), UX, SEO
• Focus on mid-sized companies.
Vertical Measures Marketing
Director, Digital Marketing Consulting
3/2014 - 10/2018
Phoenix — trained large clients such as AT&T & Home Depot on digital strategy.
• Developed agency's coaching program and grew an internal team of consultants.
• Increased my clients’ online traffic by 97% within 1 year by improving their websites' UX, SEO, and analytics approach.
• Spoke publicly to audiences of 200+ (Digital Summit, Western Veterinary Conference, VMX).
Avon Products Marketing
Digital Marketing Manager
12/2011 - 3/2014
NYC — added $3MM annual revenue by creating mobile strategy for breast cancer events. Increased website leads 131% through content marketing, social, UX, A/B testing.
Incisive Media Marketing
Managing Editor
9/2006 - 1/2011
NYC — oversaw content publications that taught clients digital marketing & SEO best practices.
Nielsen Media & Communications
Web Coordinator
10/2004 - 9/2006
NYC — 1 of 2 full-timers who managed Nielsen TV Ratings corporate website. Worked with C-levels & VPs to prioritize website enhancements & features.