- Working with various start-ups & scale-ups as a growth advisor, digital strategist & marketing consultant
- Helping founding teams to design their Go-To Market strategy, develop their messaging & position their brands to resonate with their ideal target audience
- Advising clients on paid, organic and referral marketing tactics to simplify & clarify their team's focus & impact
- Guiding key tasks like outsourcing & recruiting, gathering competitive & market research, & integrating MarTech

- Designed GTM strategies & implemented programs & processes to support the creation & acceleration of demand
- Worked closely with executive team to develop a long-term strategy including growth plans, target markets & key personas
- Expanded SEM program by targeting, optimizing, & testing high value keywords, generating $2.27M in sales pipeline
- Scaled the demand generation strategy using LinkedIn, Facebook & IG Ads, & multi-channel retargeting to lower CAC CPL-26%

- Led the strategy and execution of multiple growth marketing plans using paid, earned and owned media
- Help cut costs by +15% by implementing new systems, tools and workflows across each department
- Increased paid search ROI by avg. of +30% by optimizing Google Ads accounts
- Redesigned the email lifecycle & abandon cart programs of a $100M vitamin company

- Worked with various startups, scale-ups & SMB's across various industries & markets to help them grow with digital marketing
- Built several websites, generated 7-figures of sales with Facebook Ads, setup multiple B2B/B2C sales funnels, nurtured & qualified thousands of leads using content & automated emails
- Leveraged onsite & offsite SEO to increase traffic by 300% in 8-mo's for a law firm
- Conducted multiple rebrands, value proposition workshops & site redesigns within SaaS, eCom & B2B

- Spearheaded the growth and expansion of a fast growing e-commerce brand by increasing revenue MoM
- Led the business from zero ad spend to +$15k/mo. using a series of channels: FB/IG (3.5x), SEM (3x), PPC (3x), AMZ (2x) & PLA (7x)
- Increased online signup rate from 2.5% to +7% by implementing a/b testing, onsite retargeting & exit-intent popups
- Launched & optimized the two most successful marketing campaigns of the team's history (i.e. Merch Madness, Black Weds)

- Led a 2-day, four hour training on how to properly leverage Facebook's advertising platform to drive significant ROI
- Developed the GTM strategy for a ventured-back FinTech startup disrupting the big banks with a mobile banking solution
- Implemented behavioral onsite popups & performed conversion rate optimization for a venture-backed eCommerce brand (B2C)

- Collaborated with Acct. Director to ensure smooth operations & effective management of each of our clients' digital programs
- Worked cross-functionally with various departments & internal teams to effectively monitor, track, & manage the daily operations
- Extracted custom reports, manipulated data & applied relevant analysis to improve each of our clients' email programs

Primary Clients: Dick's Sporting Goods, Barnes & Noble, Burlington Coat Factory & Mars PetCare

- Responsible for the day-to-day operations & timely delivery of email programs for multiple Fortune 500 companies
- Effectively bridged knowledge & communication gaps by serving as the liaison between client staff & technical delivery teams
- Awarded the annual Financial Market Mover's Award for displaying exceptional work across each of my accounts

Primary Clients include: Ford Motor Company, Mars PetCare & Synchrony Financial Bank

- Designed & taught a full-credit course on Entrepreneruship to my peers
- Structured it with weekly activities building upon one another to teach practical skills for navigating the entrepreneurial journey
- Hosted a 'Shark Tank'-like pitch-a-thon where students had to present a viable business idea & request funds from a panel of Entrepreneurs, Angel Investors & VC alums
- 1 of 4 students invited to give a keynote at the Annual Board of Trustees dinner for showing Intellectual Curiousity

- Redesigned & built a mobile responsive website that was optimized for conversions for a memorial services company
- Designed & built the brand identity & lead gen website of a catering company
- Created the content & distribution plan for NY's largest, privately owned petstore
- Produced all the visual assets by shooting custom photography & performing the necessary graphic design work
- Helped optimize their site for local SEO & managed all of their social media accounts