• Built a new function, capability and team focused on enthusiast buyer acquisition, retention and advocacy
• Operationalized and scaled to 100 events and 4 national partnerships in year 1 with lower CPM than internal and external benchmarks
• Achieved +20% engagement rate and 7% lead generation through digital and physical strategy
• Increased brand awareness by 5pp in first 6 months in market
• Developed community-based marketing strategy with over 500k opt-ins and 20% re-engagement rate across multiple platforms

• Responsible for the strategic planning process for +40 owned brands and +$50M marketing budget
• Led teams responsible for brand development & marketing application to owned brands from concept to execution for apparel, accessories, home and sporting goods
• Orchestrated global activation of 10-person team to support marketing content development, shared services business process augmentation and analytics
• Managed and developed 8 Principal/Director/Sr. Managers and total team of 30 across US, Asia and India.

• Defined, scoped and resourced new marketing services & capabilities team.
• Launched proof-of-concept and received funding to develop & deploy a global packaging sourcing capability that delivered $20M in product cost savings in year 1; $25M in year 2; $21M in year 3.
• Identified long-term needs for technology and solved through implementation of a SaaS solution that optimized workflow and reduced 25% of calendar time, 50% capacity relief and eliminated $2.5M of fees for expedited work.
• Led lean project across pyramid to reduce 50% of rework and cut lifecycle time from 12 to 8 weeks.
• Championed team that launched RFID technology and end-to-end use case evaluation
• Accountable for division annual planning, forecast and resource planning for 75 employees.

• Responsible for P&L, strategy development and merchandising initiatives of $700M across 3 categories - Greeting Cards, Gifting and Stationery.
• Grew market share by 100bp and comp sales by 300bp three consecutive years in a mature category.
• Redefined stationery category through merchandising and marketing initiatives resulting in growth of 15% YOY.
• Strategy lead for business redefine of content and merchandising, acting as the key stakeholder and thought partner with an outside innovation consulting firm resulting in a new $50M growth initiatitive

• Responsible for product development, vendor performance, negotiations and sourcing of $120M of soft home goods from 2007 - 2009 and $200M in outdoor sporting goods from 2009 - 2010.
• Developed enterprise-wide cost analysis tool to leverage in negotiations and product cost breakdowns.
• Spearheaded Product Manager Leadership Commitee and Cost Viability Task Force.

Engagement Manager for North America Retail Strategy & Consulting. Lead projects at Starbucks, Walgreens, Ross Stores, Best Buy and Cabela's ranging from technology gap discovery, store operations to pharmacy optimization.

• Led a team of Target's two largest vendors through a Vendor Managed Inventory pilot resulting in $14 million of average inventory savings and $10 million incremental sales.
• Owned inventory planning functions for a $130M Softlines business, including vendor relations, joint business planning and collaborative forecasting,P&L management, and supply chain analysis.