• Trusted partner to EMEA Sales Leadership, accelerating revenue growth through leadership of strategic initiatives, annual planning oversight, and management of core business operations (forecasting, quota-setting, client segmentation)
• Led EMEA cross-functional taskforce that achieved 100% growth in IG Reels adoption (40% to 80%) over 10 months, driving ROI improvements through targeted client strategies, incentive programs, and streamlined go-to-market execution
• Established a new Sales team in Switzerland in partnership with senior leadership, effectively navigating stakeholder management and leveraging analytical insights to inform key decisions
• Spearheaded several EMEA organisational redesigns to capitalise on key growth opportunities, optimise costs, and ensure business continuity, informed by in-depth business and operational analysis

• Led strategic initiatives to drive incremental revenue, leveraging credit analysis and A/B testing to identify and develop strategies through to steering execution
• Headed in-house marketing team to develop and execute display marketing strategies, with a focus on profitable customer acquisition growth and innovation
• Directed the end-to-end process of strategic fee policy changes, from developing an analytical framework and assessing business/customer impact to building valuation models, understanding credit risk, and collaborating with Risk, Compliance, Data Analysts, and Operations teams to ensure successful launch

• Drove corporate strategy initiatives and M&A transactions across both sell-side and buy-side, providing commercial due diligence and strategic advisory to corporate and PE clients
• Evaluated growth strategy of a leading UK alternative assets B2B media and advertising group by analysing business plans in the context of market and penetration growth trends, to deliver strategic growth recommendations
• Conducted due diligence on 5 cross-border cybersecurity acquisitions, evaluating market positioning and growth potential via UK & Nordic market reviews, competitive benchmarking, and business plan analysis