Lead marketing department at digital healthcare publication for HCPs. Guide content, creative, marketing teams. Grow HCP audience through digital marketing, content, virtual event strategies. Generate leads for recruitment marketing team.

Built full-scale marketing department for B2B2C SaaS organization from the ground up, reporting to the CEO. Led all departmental operations, including budgeting, vendor management, and tactical optimization with an eye towards CAC, MRR, and lead volume metrics.

Account strategist and project lead for 14+ omnichannel B2B marketing campaigns promoting live event attendance and membership growth for global trade show and association clients in medical device, health insurance, consumer goods, software, and other industries.

Conducted comprehensive market segmentation and competitive analyses, as well as strategic plans for market growth for clients in the healthcare and software space.

Reimagined STEM program outreach, increasing student participation by 86%. Developed and expanded partnerships with Dow, BASF and Shell corporate foundations.

Raised individual gifts 162% and corporate gifts 35% in one year through compelling fundraising campaigns.

Prepared and edited legal memoranda and correspondence and analyzed financial documents for DuPont Chemical as part of a $900 million judgment.