Focus on building out and creating efficient integrated marketing, sales and communications strategies and plans with robust operational frameworks and psychological insights to optimize growth. Client list includes beauty startups and public education sector.

Senior account lead, consumer communications expert and culture team member who drove tailored solutions for client needs. Areas covered: eye health, genomic sequencing, consumer health & wellness, patient advocacy and oncology, from large Fortune 100 companies to small, entrepreneurial startups to nonprofits.

(Incubator division of a privately owned conglomerate)
C-suite position with a focus on alternative health solutions, primarily in emerging industries such as CBD. Responsible for a team of eight and relationships with 10 agencies to manage marketing, communications, e-commerce and supporting functions.
• Spearheaded corporate marketing and three-pronged brand building initiatives for direct-to-consumer, business-to consumer and business-to-business objectives.
• Led backend integration to construct custom e-commerce infrastructure for highly regulated industries, including digital platform with restricted shipping and excise tax functionality, call center and fulfillment warehouse.
• Developed 37 new product SKUs for the Forth CBD launch within two years.

(Private-equity-backed luxury skincare company)
Drove international business development for 12 countries, together making up 35% of net sales globally, via new launches, brand building/marketing communications, sales, promotional and operational objectives by market.
• Launched Singapore and Malaysia markets, incl. Sephora.com.sg, on schedule with 360° omni-channel launch plans.
• Directed international distributors' press, digital and social media executions, incl. e-commerce, Facebook, WeChat.
• Grew in-flight travel retail beyond 15 airlines and 30 listings and with travel retail-exclusive product development.

(Nail color and care brand from celebrity manicurist Deborah Lippmann)
Oversaw EMEA and Asia-Pacific sales growth with five direct-retail accounts and 13 distributor relationships.
• Grew international sales by 20% in one year to 12% of net sales globally, including launching UK and French markets.
• Set up new 3PL and warehouse in the Netherlands and facilitated regulatory processes to support regional business.

Bridged skincare beauty experience with personal care electronics to provide innovative consumer solutions.

Global Marketing Director, Skincare Amsterdam, Netherlands
● Developed a consumer communications protocol and luxury consumer site, with digital agencies and software developers, for the soft launch of the RéAura laser skin rejuvenation device.
● Researched at-home consumer usage and satisfaction of RéAura, resulting in key improvements in service strategy.
Senior Brand Manager, Men’s Grooming (Norelco) Stamford, CT
● Grew the $55MM US men's grooming device business by 12%, with 15 SKUs and a $3.5MM marketing budget.
● Acquired five new listings and more shelf space with key retail partners, incl. Walmart, Target, Walgreens and Amazon.
● Expanded Shave Everywhere digital presence with social, including Facebook and Twitter, and custom video content.

Skincare Marketing Director, Estée Lauder New York, NY
● Grew treatment business in Asia to $70MM in net sales across four franchises and 30 SKUs.
● Created 5-year Asian skincare roadmap, incl. product, cost objectives, pricing, and SKU management.
● Launched 6-SKU whitening skincare line on time with a complete global marketing toolkit, incl. print and digital assets.

Marketing Manager, Stila Cosmetics Taipei, Taiwan
● Increased unit sales 18% with a $750,000 marketing budget, covering media, print materials, merchandising and CRM.
● Maintained and stayed within $2.4MM operational brand budget, covering marketing, sales, education and PR.

Presidential Management Associate New York, NY
● Selected for 2003 Brand Symposium with Chairman Leonard A. Lauder.