Operating executive partnered with clients in the tech sector, focused GTM & Sales, identified, assessed, and recommended value driven sales and commercial improvements for portfolio companies.
•Equipped a global system integration company to achieve significantly higher growth, scale from $20M to $30M, and profits through sales and partner driven opportunities.
•Transformed a tech company's GTM strategy and structure to align with new customer archetypes, including a redesign of sales operations; targeting 25+% net new growth and ~10% cost to serve reduction.
•Identified and defined the requirements to increase sales productivity across the ~25 person selling team, Sales Directors, AEs, SEs, and SDRs.
•Improved prospecting and early pipeline activities enabling sales to focus on higher margin opportunities and likely to convert for a venture backed startup company in Healthtech.
•Optimized lead/account scoring and routing methodology to ensure quality leads are passed to sales de

Directed sales for 1 of the top 5 providers of B2B e-Commerce Software as a Service (SaaS) and CRM solutions for brands in the apparel, footwear, and accessory industries.
•Enforced predictable forecasts, playbooks, repeatable, and scalable sales processes, maximizing sales productivity and reducing cost of sales to 30% of OpEx.
•Improved sales productivity by 15% through sales enablement and utilizing AI outbound prospecting tools.
•Implemented & led accompanying governance process to oversee pipeline, bookings, renewals, and financial performance.
•Introduced innovative sales incentives and ramped deployment programs that increased average sale by 200% and reduced the time it took to close deals from 10 months to 6 and increased the bookings backlog.

Designed and implemented the go-to-market strategy for the start-up moving from pre revenue to $1.5M ARR, targeting 1,500 independent software vendor ISV accounts. Employed Web3 Application and Blockchain technologies for an innovative way for software licensing and IT asset management.
•Conducted customer discovery and market research to validate product/market fit for the new product.
•Developed the go to market strategy for marketing and sales, targeting 1,500 accounts.
•Launched a conference room pilot (CRP) and accompanying product roadmap together with our engineering and product teams.
•Secured and negotiated channel partnership agreements with Global System Integrators and Technology providers.

Held bottom-line accountability for the company's go-to-market approach, including account management processes and procedures as well as channel partner relationships.
•Built and managed a sales operations team, improved the sales strategy, optimized the sales processes for enterprise accounts, that drove the changes to accelerate growth.
•Increased revenue by 115% in one year after developing and executing a new sales strategy.
•Established the tools and reporting dashboards to monitor KPIs and metrics, focusing on CLTV and CAC ratios and more.
•Collaborated with sales leadership spearheading the adoption of lead generation technology that improved productivity by 17% YoY.
•Provided direction for annual budgeting/planning cycle, including capacity planning, territory optimization, incentive compensation, sales targets, and quota assignment.
•Tripled growth in pipeline after attaining 45% of service obtainable market, reducing cost per leads and generating over 1,100 sales leads

months after transitioning the sales force from a transactional sales approach to consultative and value selling.

member team of sales professionals to consistently bring in big accounts, driving year-over-year company profits at a rate of 65%.