Manage, create and deliver high-priority marketing campaigns and essential brand building initiatives as an executive consultant, fractional director and strategic contractor chiefly for businesses operating in the lighting, living and luxury markets. Write, design and execute websites, event marketing, advertising, collateral, videos, digital marketing, social media, identity systems and more. Clients include Archetype Lighting, Light Forms, Vode, DZINE, Healthé Lighting and SCI Lighting Solutions. ACHIEVEMENTS
-Built Archetype Lighting's marketing program (email, social media, collateral) from the ground up and enhanced website design and performance
-Crafted strategic brand messaging platform for Archetype Lighting — Elite and Extraordinary Lighting from Around the World
-Advanced SCI's brand identity with enhanced logo, new business card system and brand messaging platform — Inspiration. Innovation. Integration.
-Developed Cirque du Luminaire and Pearl Lux themes plus designed

Directed and executed brand marketing for luxury living, European home furnishings retailer. Responsibilities included strategic and budgetary planning; campaign management and execution; social media outreach; website and online store development; website management; advertising and media buying; public relations; creative direction, copywriting and graphic design. Managed internal support staff, web developers, database engineers, photographers, videographers and print vendors. ACHIEVEMENTS
-Led implementation of e-commerce web store managing creative, UI/UX and database integration
-Guided strategic development and creative execution of re-designed website and virtual 3D showroom tour
-Created and enhanced email marketing, event marketing, direct response sales promotion and press release templates
-Spearheaded ad campaigns promoting prominent manufacturers Cassina, Poltrona Frau, Paola Lenti, Boffi and Living Divani

Directed and executed cross-channel, integrated brand marketing for leading architectural lighting manufacturer. Responsibilities included strategic and budgetary planning; campaign management and execution; social media outreach; event planning and design; video production; website development and management; advertising and media buying; public relations; product naming; creative direction, copywriting and design. Managed marketing staff, PR agency, web developers, photographers, videographers and print vendors. ACHIEVEMENTS
-Led development of new website and designed new strategic brand identity and messaging platform – Always Look Wonderful. Always Light Wisely.
-Managed critical corporate communications and public relations for Neidhardt Lighting acquisition and later the sale of ALW to private equity firm
-Garnered high-profile media coverage in Architectural Products, Arch SSL, Architectural Lighting, LD&A and LEDs Magazine
-Upgraded event marketing efforts with redesigned

Directed and executed cross-channel, integrated brand marketing for architectural division of Acuity Brands. Responsibilities included strategic and budgetary planning; campaign management and execution; social media outreach; event planning and design; video production; website development and management; advertising and media buying; public relations; product naming; creative direction, copywriting and design. Managed PR agency, web developers, photographers, videographers, designers and print vendors. ACHIEVEMENTS
-Initiated company's use of video marketing and wrote, directed and led the creative production of all films
-Led submittals securing high-profile product awards including Lightfair International's Most Innovative Product of 2014
-Led creation of product marketing campaign recognized with 2012 SSL/PIA Leadership Award for Best Marketing Campaign
-Expanded and enriched social media program boosting engagement metrics by 150%
-Recharged publicity efforts to garner regul

Led integrated marketing and media relations for international sustainability certification enterprise serving the fair trade, green building (Level, FloorScore), agriculture (VeriFlora, USDA Organic), fisheries (MSC), forestry (FSC) and eco-retail (Home Depot, Safeway) sectors. ACHIEVEMENTS
-Advanced VeriFlora sustainable flower brand with enhanced identity system, preferred retailer program and upgraded sales collateral
-Enriched SCS corporate brand by spearheading website redesign, crafting new strategic brand messaging and directing identity system evolution COMMUNICATIONS DIRECTOR

Directed marketing, media relations and fundraising communications for EPA award-winning forest conservation and climate change policy organization. Wrote, designed and produced newsletters, brochures, emails, annual reports and more. Produced fundraising events, donor appeals and policy conferences. Managed staff, budgets, and schedules. Hired and sourced vendors and contractors. ACHIEVEMENTS
-Played pivotal role advancing organization from regional player to national leader while doubling revenue and staff size
-Garnered high-profile media coverage in Wall Street Journal, LA Times, People Magazine, PBS, NPR and Yahoo News
-Produced five increasingly successful annual fundraising galas boosting attendance and proceeds by 90%
-Produced landmark California Forest Futures Conference in partnership with UC Berkeley
-Led creative design development of new strategic brand identity system

Founded and led one of the first Bay Area marketing agencies dedicated to promoting sustainability-driven, green businesses. Led strategy, messaging and design services. Spearheaded media outreach and business development. Managed staff, budgets, and schedules. Hired and sourced vendors and contractors. ACHIEVEMENTS Led strategic brand building, web development and marketing projects for Nth Power (clean energy financing), The Evergreen Group (green business broker) and Green Key Real Estate (sustainable realty start-up)

Served in two leadership capacities for multi-division, digital marketing and brand design agency. Delivered creative direction and copywriting for website, online advertising and collateral projects. Produced brand strategy reports, competitive analysis and brand messaging platforms for corporate identity projects. Directed staff designers, helped pitch new business and co-managed key accounts. ACHIEVEMENTS Led the execution of large-scale branding, naming, identity, collateral, multimedia marketing and website projects for UT-Starcom (telecom), Charter (cable services), KickFire (SaaS), Iospan Wireless (enterprise hardware), Envive (enterprise software) and Regale (eco-packaging)

Staff and freelance writer for multiple agencies producing ads, radio commercials, direct response and corporate communications. ACHIEVEMENTS
-Developed digital strategy and crafted marketing messaging, site content and online promotions for original Dos Equis website
-Created campaigns for AT&T, Microsoft, Cisco Systems, Blue Shield, Kaiser Permanente, Safeway, Del Monte, Kodak, Toyota and MTV