A small e-commerce business specializing in sustainable home goods and ethical fashion. Our mission is to empower conscious consumers with stylish, ethical, eco-friendly choices, bringing awareness to the brands that champion sustainability.
✚ Website design, launch, and ongoing platform maintenance, overseeing all operations.
✚ Leverage data to analyze trends, optimize productivity, and forecast revenue.
✚ Manage product sourcing, vendor negotiations, and inventory fulfillment platforms, including dropship ops.
✚ Optimize SEO, A/B testing, and personalization to enhance the shopping experience for conscious consumers.
✚ Executed new product launches with meticulous planning, research, and merchandising strategies.
✚ Track trends to refinssortment and manage 360 marketing calendar, ensuring alignment and timely updates.
✚ Implemented a cost-effective shipping strategy to boost efficiency and support sustainability.

Managed 50%+ of kids' volume, reaching $122M in FY20, a +127% YoY increase, surpassing forecast by +36%.
✚ Led strategic planning initiatives, presenting seasonal assortment strategies for executivpproval.
✚ Utilized data to maximizssortment productivity, ensuring strategic alignment with brand goals.
✚ Fostered partnerships for key franchise growth and spearheaded online exclusives.
✚ Ensured full-family launch alignment through effective collaboration and coordination.
✚ Initiated and led Nike Direct Concepts team, proactively identifying cross-category product gaps.
✚ Collaborated with the GEL team to execute off-cadence products and member exclusives based on trends.

Tasked with identifying growth opportunities across preschool, toddler, and baby sizing.
✚ Led site & visual merch strategies, driving a +47% increase in preschool (PS) and +40% in toddler (TD), boosting total kids' volume penetration from 25% to 32%.
✚ Pioneered and implemented on-body product shots by collaborating with the Nike Photo Studio.
✚ Introduced half sizes in PS footwear to broaden reach, lower bounce rates, and increase repeat purchases.
✚ Influenced WHSL accounts to adopt dual-Velcro models, addressing consumer needs and driving productivity.

✚ Developed seamless assortment strategies to achieve financial targets tailored to regional store needs.
✚ Directed Nike.com footwear assortments to align with brand initiatives, positioning it as the pinnacle destination for Nike Kids.

✚ Analyzed consumer needs and market capacity to create the right omnichannel product mix tailored to regional needs.
✚ Collaborated on store layouts, adjacency plans, and visual merchandising strategies to optimize product placement and customer experience.

Expanded kids' performance footwear category into a leading online hub for premium brands.
✚ Analyzed and tracked category performance, achieving significant growth and surpassing financial targets.
✚ Built and led a high-performing merchandising team, fostering accountability and ownership.
✚ Collaborated with global and regional teams to align on assortments that met business and brand objectives.
✚ Leveraged strong interpersonal skills to build lasting vendor relationships and negotiated favorable terms to enhance product mix and profitability.
✚ Presented assortment strategies and business recaps to executives, vendors, and cross-functional teams.
✚ Created data-driven reports for performance recaps and strategic planning meetings.
✚ Contributed to special projects enhancing operations, processes, systems, and merchandising reporting tools.

✚ Assumed ownership of the kid's performance footwear portfolio.
✚ Conducted stock-level analysis and trend forecasting for optimal inventory control.
✚ Continuous negotiation for favorable terms and pricing.
✚ Maintained products, vendor relationships, and conducted profit analysis.
✚ Mentored Assistant Buyers and Merchandisers.

✚ Aided Buyer in driving profitability through product selection, assortment, and buys.
✚ Contributed to sales plans, monthly forecasts, and goal alignment.
✚ Managed order writing, invoice reconciliation, and monthly OTB.
✚ Conducted business analysis, created vendor reports, and prepared for the market.
✚ Ensured daily brand maintenancnd fostered vendor relationships.

✚ Collaborated with Buyers on merchandising tasks, including placing orders, inventory assistance, vendor meeting preparation, and catalog management.
✚ Showcased skills in accuracy, organization, attention to detail, proactivity, and effective communication.
✚ Demonstrated commercial awareness and a strong customer service orientation.

✚ Partnered with 50+ vendors, obtaining comprehensive catalog and product details.
✚ Gathered, organized, and inputted data into a digital database.
✚ Devised and implemented streamlined processes and procedures to enhance operational efficiency.
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✚ Ensured precise SEO optimization and consumer-friendly navigation.