Experience
BikeLane Solutions (Startup)
Start-Up
Marketing consultant/Business development Intern
6/2017 - 8/2017
· Prospected, interviewed and identified pain-points of over 150 small businesses through cold-calls, emails and direct walk-ins, and recommended business solutions. Small businesses included restaurants, retail, and professional services
· Analyzed and developed Go-to-Market strategies for small businesses and identified potential vendors for partnerships
· Devised social media solutions and sales strategies for small businesses and developed business plan for Bikelane
· Analyzed and developed Go-to-Market strategies for small businesses and identified potential vendors for partnerships
· Devised social media solutions and sales strategies for small businesses and developed business plan for Bikelane
Unilever
Marketing
Senior Brand Manager-Key soap & Household Care
9/2015 - 8/2016
· Achieved a market share growth from 39% to 42% through the development and execution of brand marketing plans including consumer promotions, innovations, events, advertising, and communication strategies (internal and external)
· Led a cross-functional team of 7 to devise and execute competitive strategy including innovation, sales and pricing plans resulting in a decline of 4%
· Led a cross-functional team of 7 to devise and execute competitive strategy including innovation, sales and pricing plans resulting in a decline of 4%
Unilever
Marketing
Trade Category Manager – Customer/Shopper/Channel Marketing
7/2011 - 9/2015
Categories included: Personal Care, Skin Cleansing, and Foods
· Awarded Best Trade Category Manager-Foods: Achieved sales growth of 77.9% against a target of 22.1% volume growth of 54.4% against a target of 20.1%
· Awarded Best Trade Category Manager-Foods: Achieved sales growth of 77.9% against a target of 22.1% volume growth of 54.4% against a target of 20.1%
Unilever
Operations
Trade Category Operations Manager Trade Category Operations Manager
9/2011 - 12/2011
· Managed timely delivery of promotional logistics in all 10 regions, 2 months prior to commencement of brand activities resulting in flawless execution of activities
· Created strategic relationships with suppliers and vendors to optimise effective procurement of promotional logistics resulting in standard quality deliveries at reasonable prices
· Managed company trade activity budget for all brands ensuring effective spend and distribution across categories
· Created strategic relationships with suppliers and vendors to optimise effective procurement of promotional logistics resulting in standard quality deliveries at reasonable prices
· Managed company trade activity budget for all brands ensuring effective spend and distribution across categories
Unilever
Marketing
Field Activation Manager Field Activation Manager
9/2008 - 10/2009
· Executed 55 market activations resulting in an underlying volume growth of 25% in sales against a target of 12%
· Organized and coordinated brand events including new product launches, brand sponsored events, trade promotions, retailer, and wholesaler huddles within assigned territory
· Supervised a team of 12 Merchandisers to improve visibility and merchandising of Unilever brands in retail outlets
· Organized and coordinated brand events including new product launches, brand sponsored events, trade promotions, retailer, and wholesaler huddles within assigned territory
· Supervised a team of 12 Merchandisers to improve visibility and merchandising of Unilever brands in retail outlets