Functional Skills

Business Analytics
Communications
Customer Analytics
Data Science
Leadership Development
Machine Learning
Market Research
Primary Research
Project Management
Sales and Operations Planning (S&OP)
Business Intelligence
Data Analysis
Data Modeling
Data Visualization / Reports
Master Data Management

Software Skills

BigData
Machine Learning
Microsoft Excel
Microsoft PowerPoint
Microsoft Word
PowerBI
Python
Qualtrics
R
SAS
SQL
Tableau
AWS

Sector Experience

Consumer Goods
Media & Entertainment
Retail
Telecom
Travel & Hospitality

Languages

English
Spanish
Portuguese

Notable Clients

American Express
Coca-Cola
Digicel
Hometap
Kimberly-Clark

Experience

SciMark Data Science / Analytics
Managing Director
5/2015 - Present
Apply advanced analytics to solve clients’ business issues. Projects have included: artificial intelligence, machine learning, predictive analytics, customer lifetime value (through probability models), churn reduction, random forest, gradient boosting, logistic regression, segmentation, and conjoint.
Endeavor Miami Start-Up
Volunteer Mentor and Panelist
5/2016 - 7/2022
Support the selection process of Endeavor entrepreneurs by interviewing candidates and participating in panels. Mentor and advise selected entrepreneurs regarding data analytics for their customer, retail, media, marketing, and branding information.
University of Miami Herbert Business School Data Science / Analytics
Lecturer and Career Coach
1/2018 - 5/2021
Teach Marketing Research and Analytics to graduate and undergraduate students. Career coach to students within the Master of Science in Business Analytics program.
De La Riva Group Management Consulting
Vice President
9/2013 - 5/2014
Business Development for Latin American Regional and US Hispanic primary market research services.
Millward Brown China Management Consulting
Group Account Director
6/2011 - 10/2012
Led account team delivering Chinese component of global Tracking study for The Coca-Cola Company, one of the agency’s largest clients, including the Coca-Cola, Sprite, and Minute Maid brands. Responsible for several million dollars of business and managed team of seven.
GfK Customer Research North America Management Consulting
Vice President
4/2009 - 3/2011
Led client engagements totaling several million dollars for the Brand and Communications practice area. Achieved turnaround and exceeded profitability target on agency’s largest global Tracking project, for the Brown-Forman Corporation, including the Jack Daniel’s brand.
Bacardi Global Brands Research
Director Planning & Research Americas – Senior Global Brand Planner
5/2001 - 7/2008
Key leadership role in transforming Market Research function from project-based to Planning focus. Proactively delivered influential planning expertise to global brand teams and to local market business units, primarily in the Americas region and additionally in Asia Pacific. Core team member and change agent on Global Brand Executive teams and in the global strategic brand and portfolio planning process. Passionate advocate for voice of the consumer in global cross-functional teams.
MeasureCast (now Nielsen Audio) Start-Up
Vice President Research
1/2001 - 4/2001
Chief Research Officer for start-up service measuring the size and composition of online streaming media audiences. Represented the company and its methodology to media research community, and supported sales to broadcasters and advertising agencies. Successful exit via acquisition by Nielsen.
MTV Networks Latin America Media & Communications
Research Director
2/1999 - 9/2000
Led all Media Research for MTV and Nickelodeon cable television and online media businesses in Latin America and implemented regional components of global projects. Managed five direct reports and $1 million budget.
Supported Ad Sales in achieving record-breaking revenue results, increasing over 60% versus previous year.
Strategy Research Corporation (now IPSOS) Research
Vice President
3/1998 - 1/1999
Business development and project management of custom, primary research services in Latin American and US Hispanic markets, including both quantitative and qualitative work.
* Provided critical support to key client, American Express, that helped transform the relationship from a regional to a global level; result was invitation to bid on multiple $1 million projects.