● Drove digital transformation of the secure power 3 phase uninterruptible power supply (UPS) web presence by deploying site enhancements including product accessories, filters and offer re-positioning on SE.com
● Added more than 500 product cross-sell relationships to SE.com across 7 key 3 phase UPS product ranges
● Designed and launched a dynamic lithium ion web page, supporting deployment across more than 60 countries

• Assisted small B2B companies with the design & implementation of digital content strategy, including: lead generation, email marketing, web analytics, market research and marketing automation
• Consulted various businesses across the technology, supply chain and human resources industries
• Redesigned and optimized a software company’s homepage for maximum conversions
• Designed, created, launched more than 10 email marketing campaigns for a Florida-based recruiting firm

• Increased revenue by up to 20% through the planning and launch of quarterly discount & promotion code-based digital campaigns
• Launched demand generation campaigns, accelerating sales in Cloud, IT as a Service (ITaaS) and Big Data courses
• Implemented content management strategy that helped drive more than 10,000 conversions for a Massive Open Online Course (MOOC) campaign
• Generated $700,000 via content marketing and video marketing created for a program serving enterprise customers

• Worked cross-functionally with Marketing, Web development and IT teams to drive 50+ monthly content releases across 3 major EMC Education web platforms
• Streamlined the content management process, which resulted in a 66% reduction in accuracy-related defects
• Realized more than $100,000 in annual savings by eliminating redundancies in site maintenance
• Maximized user engagement among 60,000+ EMC Certified Proven Professionals via social media (Facebook, Twitter, etc.)

• Drove business to business eCommerce through content management, analysis and catalog syndication
• Showcased exceptional writing and editing skills through the creation of documents and user guides
• Partnered with the Usability Team to create the taxonomy for the newly-launched StaplesAdvantage.com

• Created and distributed multiple catalogs with varying formats and specifications to be used in buyer hosted e-procurement systems and e-marketplaces
• Identified opportunities to improve StaplesLink.com site usability by conducting industry and competitive research, and by participating in usability focus groups

• Managed all content and taxonomy for more than 100,000 StapesLink.com products
• Identified opportunities to improve StaplesLink.com site usability by conducting industry and competitive research, and by participating in usability focus groups