Functional Skills
Market Research
Go-to-market Strategy
Collateral Development
Digital Marketing / Advertising
Content Marketing
Customer Segmentation
Communications
Product Launch
Brand Strategy
Sector Experience
Business Services
Media & Entertainment
Real Estate
Social & Public Sector
Technology
Experience
Time is Ltd.
Marketing
Senior Vice President, Marketing
6/2021 - Present
Responsible for end-to-end B2B marketing. Own both the marketing and inside sales functions.
Independent
Marketing
Strategic Marketing Consultant
3/2020 - 6/2021
Marketing consultant for pre-IPO companies, Fractional CMO, advisor board member at early-stage startups
Skillz
Marketing
Head of Product Marketing
6/2018 - 3/2020
▪ Responsible for overall B2B product marketing strategy for new game developer acquisition
▪ Owned developer and partner-facing marketing, including top-funnel-focused webinar strategy, paid social & SEM, and a blog/social refresh
▪ Managed 2 marketing specialists and 1 graphic designer, driving marketing strategy and an overhaul of all messaging, landing pages, and lead forms
▪ Owned developer and partner-facing marketing, including top-funnel-focused webinar strategy, paid social & SEM, and a blog/social refresh
▪ Managed 2 marketing specialists and 1 graphic designer, driving marketing strategy and an overhaul of all messaging, landing pages, and lead forms
QuanticMind Inc.
Marketing
Product Marketing Manager (Team Lead)
2/2017 - 4/2018
▪ Led overall product marketing strategy, including GTM, new pricing implementation, sales enablement, persona development, customer segmentation, and management of 2 product marketing managers
▪Drove overhaul of corporate messaging and communications strategy, centralizing value propositions and developing an extensive training & certification program for sales and customer success teams
▪Drove overhaul of corporate messaging and communications strategy, centralizing value propositions and developing an extensive training & certification program for sales and customer success teams
Socialbakers
Marketing
Director of North American Marketing
2/2012 - 2/2017
Led overall marketing strategy and operations, including product marketing, demand generation, pipeline optimization, partnerships, field marketing, PR strategy, and content marketing
▪ Managed 3-person team of marketing managers and $1M+ annual marketing budget to support customer acquisition and retention across U.S., Mexico, and Brazil, reporting directly to CMO and CEO
▪ Managed 3-person team of marketing managers and $1M+ annual marketing budget to support customer acquisition and retention across U.S., Mexico, and Brazil, reporting directly to CMO and CEO
Various Startups
Marketing
Marketing Specialist
6/2010 - 2/2012
Marketing across a few startups.