• Built and led cross-functional teams across merchandising, design, e-commerce, and marketing to execute strategies for full cycle identity of the Fred Segal brand including: omni-channel buying, private label design, licensing/collaborations, innovative retail concepts, financial growth strategies, customer identity, and market positioning.
• Drove a comprehensive brand elevation initiative, successfully repositioning the company as a leading global fashion destination and increasing annual sales by 32% within two years.
• Implemented data-driven assortment planning and optimization strategies, resulting in a 18% increase in sell-through rates and a 10% improvement in gross margin.
• Leveraged market insights, trend forecasting, and consumer behavior analysis to identify emerging fashion trends and capitalize on growth opportunities, resulting in a 25% increase in revenue from trend-driven categories.
• Oversee all merchant, creative and store budgets and forecasting, which inclu

• Create and establish brand architecture for multi-functional teams, buyers, and licensees globally to implement and lead company vision through seasonal and long-term strategies
• Responsible for implementing licensing initiatives, store programming, and cultivating brand relationships for entire organization including brick-n-mortar and e-commerce channels
• Oversee and direct global teams in myriad of retail projects including budgets, timelines, assortment development, concept, build out, visual merchandising, operations, and planning allocation
• Implement key growth initiatives that evolve the business model across all channels, such as +205% growth from within our shop-n-shop activations. Including a dynamic approach to retail that curates through an experiential lens

• Responsible for the planning, management, and execution of brand strategy and retail merchandising for domestic and global stores
• Developed brand and product strategies to align all key partners and stores with cohesive vision and direction, managing buyers and vendors to build a consistent experience across all platforms
• Inform the buying process by providing direction to various buying teams on current trends, brands, categories that meet the needs of our current customer and support business growth and development
• Identify seasonal and yearly sales strategy for execution in alignment with long-term brand growth to drive revenue and increase profit share developing operational and planning for various teams.

• Oversee all apparel categories to execute and manage aggressive merchandise assortment strategies to support and drive financial objectives
• Introduce new assortment objectives, including increasing proprietary penetration to drive volume and significantly improve margin and evaluate contemporary brand mix to ensure brand voice is properly captured
• Review weekly sales performance with buying and executive team to identify category opportunity/risk, inventory needs and action points to drive incremental sales volume week over week
• Complete continuous market research to identify emerging trends, key silhouettes, color concepts, variety in price point, marketing campaigns/promotional handles and new innovative ideas

• Oversee and manage men's and women's contemporary fashion brand Chapter in addition to Townes product divisions, special projects, design and development teams
• Create seasonal brand plans for sales and design with regards to SKU planning, pricing initiatives, distribution, online strategy including marketing and social
• Devise and deploy both men's and women's sales objectives across the company including, sales targets and budget preparation, working cross functionally with sales agents and reps
• Manage all communication on product to cross-functional teams such as Sales, Buying, Production, Planning for Wholesale, Retail,
● Commerce, International, Factory and Private Design

• Responsible for establishing LA based office to oversee $25M women's apparel business
• Implemented strategic growth fast fashion/proprietary merchandise strategy to increase gross margin, speed seasonal turns and drive sales through highly profitable trend relevant product
• Introduced and managed seasonal and category brand plans to maximize sales and capitalize on natural growth rates to achieve goals within all profitability metrics
• Created and developed exclusive collaborations with influential brands to increase traffic, drive conversion and gain new customer acquisition. Working closely with partners to optimize social media and marketing efforts to support merchandise strategy
• Developed seasonal and weekly sales optimization strategy through investing in key items, identifying chase opportunity through best sellers and key sales trends as well as price action recommendations

• Spearheaded end-to-end merchandising strategies for a $48m retail business
• Achieved record year of revenue growth for 2012 YTD (+32%) in managing and implementing innovative and strategic growth strategies for multi category online business
• Created a profitable assortment and brand concept to capture new customer audience, improve AUR growth and compete aggressively among online retailers
• Implemented a new contemporary and vintage brand strategy, to capture new customer audience, elevate the assortment and improve AOV. This concept still currently lives on pacsun.com based on the success
• Received 2012 Value Awards for both creativity and passion