Developed launch strategy for MFM/OBGYN AI tool with identified segments and decision makers
Revamped SaaS training tool value proposition to address customer needs and defined pricing

Led cross-functional teams of 15 consultants, market researchers, data analysts, and vendors
Developed short-term and long-term strategies for life sciences multinationals and biotech start-ups
Modeled the worldwide market potential of a phase II pipeline precision medicine asset
Advised biotech CEO on partnership strategy, resulting in $11B client acquisition in 2023
Built commercialization strategy and GTM playbooks for NGS platform including account archetype-specific value propositions and profiled priority accounts

Managed projects include growth opportunity assessment, competitive analysis, process optimization
Developed thermal ablation client portfolio roadmap by identifying technology focus and BD targets
Created sales and marketing analytics dashboard to inform commercial strategy
Advised CEO of $1.3B revenue consumables distributor on optimization strategy, enhancing profitability and customer satisfaction post implementation

Promoted early to Project Manager after 3.5 years
Managed 60+ upstream and downstream marketing projects for medical device and diagnostics clients, e.g., strategic planning, product development, and voice-of-customer
Refined concept and built GTM strategy resulting in ~$275M revenue p.a. connected medical device
Led product development of next-gen electromechanical pump focused on customer needs
Designed digital/automation long-range plan for medical consumable portfolio