• After my exit from gusto!, I started my own LLC with a 3 key initial projects created to help small business owners build sales and marketing engines as well as operational SOPs and strategies: NWT Coaching and Consulting: where I work with business owners 1:1 or 1 to many to help achieve sales goals; Marketing Mechanics: an all in one SAAS hub for digital marketing built on the GoHighLevel web based platform; Five Minute AI: an educational resource to help business owners and marketing professionals learn how to best incorporate AI tools into their daily routines.

• Member of the Strategic Leadership Team alongside gusto!'s CEO, responsible for the company's Business, Operations, Product, and Marketing strategy.
• Sits on the Product Development Team that researched QSR trends to develop new LTOs, and create Go-to-market strategies to drive revenue.
• Leads all Marketing and Promotional Strategy and Execution for the gusto! brand across all digital, social, PR, Field Marketing, and in-store channels.
• Integrated internal Comms Channels to improve company efficiency: Asana, an internal informational hub website, an ordering portal for Shops to order apparel and printed products.
• Shifted 90% of the Marketing Budget to 3rd Party Deliver and Digital in March 2020 to help drive sales during the Pandemic.
• Helped grow Revenue from $7.3 Million in 2019 to $19.9 Million in 2023.
• Started as a Department of 1 in 2019 and built a Marketing Department of 15+ made up of both in-house and external vendors.
• Launched the gusto! Fam Club Rewards L

Self Employed December 2018 - October 2019, Atlanta, Georgia
• Worked with a litany of small businesses, events, and Non-Profits to overcome short-term Marketing And Branding Obstacles.
• ARTS ATL - an Atlanta Non-Profit needed help refreshing its branding and producing an event to launch the new brand.
• Taste of Atlanta - Atlanta's Premiere Food Festival. Helped to Produce the Event, Drive Ticket Sales, and manage partnerships and promotions.
• Creative Loafing - I was rehired as a consultant after being laid off in December 2018 to help produce ATL Burger Week.
• gusto! Fresh Bowls & Wraps - a small Atlanta Restaurant Startup was moving into a heavy growth period, so I was hired to
audit their marketing processes and provide guidance. They ended up hiring me full-time at the end of our contract.

• As the Director of Marketing, Events, and Promotions, I executed all of Creative Loafing's branding, marketing, events, promotions, PR, and strategic sales initiatives across all sectors and media channels.
• Produced the PR-driven "ATL Burger Week" citywide promotion from Partnered with 50+ restaurants every year to offer $5 Burgers for One Week, resulting in record-setting sales for many of the restaurants, and more than 15,000 burgers purchased each year, generating $75,000 in sales per year for Independent Restaurants. Partnered with Fox 5 Atlanta to highlight some of the Chef's Creations to drive awareness.
• Produced the weekly "Live from The Archives" Local Music Series to promote Atlanta-based musicians.
• Produced 2016's The Best of Atlanta Event, where local artists, musicians, and businesses came together to celebrate Atlanta's Diversity in culture and Cuisine. 16 artists, 7 bands, 20 restaurants, circus performers, and a fortune teller onsite. With sponsorships and ti

• Sales Role: Tasked to develop new clients for Cox Media Group's radio, television, and digital properties.
• Grow those accounts into Key Accounts ($30k+ Annual). I developed 12 Key Accounts, resulting in $360k worth of new revenue for Cox Media.
• Partnered with clients to identify marketing challenges and develop marketing campaigns to address those areas of opportunity.

• Launched the new ROCK 100.5 brand into the Atlanta Market. Having previously launched the branding campaign for 97.1 The River just two years before.
• Devised, planned, and executed large-scale events for clients and station promotions. Including concerts, big ticket giveaways (cars, motorcycles, etc.), and Live Radio Broadcasts.
• Developed ideas and strategies to give our station its identity as part of the ROCK 100.5
● Creative Braintrust.".
• Solved the marketing challenges of our sales staff's clients by listening to their needs, and developing and implementing creative ideas, traffic-driving events, and campaigns to help clients achieve their revenue and branding goals.

• Launched 97.1 The River (WSRV) in the Atlanta market as 50% of the marketing team. The launch of WSRV became the toast of Cox Radio as we shattered records for new stations.
• Interviewed, hired and trained an entire marketing staff from scratch.
• Planned and executed major events and promotions.