Functional Skills
Market Research
Brand Strategy
Growth Strategy
Operational Efficiency
Process Improvements
Product Development
Product Innovation
Product Strategy
Strategy Development
Software Skills
Adobe Creative Cloud
Canva
Google Docs
Google Sheets
Microsoft Excel
Microsoft Office
Microsoft PowerPoint
Microsoft Word
Oracle Database
Outlook
Sharepoint
Zoom
Sector Experience
Business Services
Consumer Goods
Retail
Languages
English
Experience
The Pregnancy Pause
Other
Creator of Human Life
7/2020 - Present
Balancing the realms of motherhood has served as an unparalleled masterclass in leadership, adaptability, and innovative problem solving, finely honing my ability to expertly juggle multiple priorities and thrive in diverse environments.
Pieces
Research
Regional Network Community Specialist
1/2021 - 7/2022
Led research on community resources to expand the referral directory ensuring up-to-date relevance in current and new markets.
JCPenney Private Brands
Product Management / Strategy
Director of Brand + Product Development
8/2017 - 9/2020
Increased sales by +10.5% and added $12 million in gross margin while the rest of the company was down single digits by identifying key trends and opportunities from conducting competitive and market research, consumer insights, and assortment needs. Reduced development cycle by 12 weeks through improving efficiencies in company processes and identifying milestone dates. Led the development of a high-performing team of direct reports, fostering professional growth through goal setting, coaching, and succession planning. Developed a multiyear global sourcing strategy, resulting in cost savings of $3.9 million and a 30% reduction in lead times. Key liaison for over 8 cross-functional teams managing 30+ members ensuring alignment and efficient development processes. Successfully launched 4 private brands by creating the overall brand strategies, messaging, and events. Recognized as an influential communicator and elected to present to 500+ employees at two quarterly meetings, showcasing t
JCPenney Private Brands
Product Management / Strategy
Senior Brand + Product Development Manager
8/2015 - 8/2017
Created a new product testing process which contributed an estimated $21.5 million sales increase and presented key learnings as a best practice at quarterly department meeting. Developed the brand vision and strategy for 3 private brands driving $475 million in annual sales by developing product line plans.
JCPenney Private Brands
Product Management / Strategy
Brand + Product Development Manager
3/2012 - 8/2015
Achieved an increase of $2.3 million in gross profit through identifying cost savings initiatives on key items.
JCPenney Private Brands
Product Management / Strategy
Senior Assistant Brand + Product Development Manager
5/2009 - 3/2012
Achieved a $1 million increase in gross profit through partnering with cross-divisional counterparts to synergize on cost savings initiative for core programs.
JCPenney Private Brands
Product Management / Strategy
Assistant Brand + Product Development Manager
10/2007 - 5/2009
Aided in the management of the end-to-end process of the development calendar and assisted in the preparation of analytical reports of sales performance to support business opportunities.