Functional Skills
Go-to-market Strategy
Digital Marketing / Advertising
Content Marketing
Customer Experience
Customer Segmentation
Digital Experience Design
Voice of the Customer
Growth Strategy
Brand Strategy
Growth Marketing
Software Skills
Adobe Creative Cloud
Adobe Marketing Cloud
HTML
Hubspot
ActiveCampaign
Content Management Systems (CMS)
CSS
Google Analytics
Responsive design
UI/UX Design
Certifications
Bing Ads Accredited Professional
Google Ads Certification
Sector Experience
Business Services
Consumer Goods
Financial Services
Media & Entertainment
Technology
Languages
English
Experience
BeGreat! Agency
Marketing
Fractional CMO & UX Consultant
2/2022 - Present
BeGreat!™ is an integrated marketing + branding + advertising agency.
Our Fractional CMO, Anthony Ragland, partners with B2B, Financial Services, DTC, and SaaS companies to produce high-quality UX/UI designs, creative assets, and brand marketing campaigns that exceed expectations.
Re-branded and positioned an award-winning property inspection SaaS company and mobile app (PhotoIdApp.net) by wireframing and designing the UX/UI using Sketch, Adobe Photoshop, and Adobe Illustrator design software; Provided marketing consultancy and strategic direction to the company’s CEO in helping the company win the ‘Google for Startups Grant’, as well as secure many strategic & integration partnerships.
Produced a brand marketing campaign, UX/UI designs, and the creative assets for an accounting SaaS company (Financial-Cents.com); Provided strategic and tactical marketing consultancy to the company’s CEO in helping the company grow its annual recurring revenue from $600k to over $1MM in 2022.
Our Fractional CMO, Anthony Ragland, partners with B2B, Financial Services, DTC, and SaaS companies to produce high-quality UX/UI designs, creative assets, and brand marketing campaigns that exceed expectations.
Re-branded and positioned an award-winning property inspection SaaS company and mobile app (PhotoIdApp.net) by wireframing and designing the UX/UI using Sketch, Adobe Photoshop, and Adobe Illustrator design software; Provided marketing consultancy and strategic direction to the company’s CEO in helping the company win the ‘Google for Startups Grant’, as well as secure many strategic & integration partnerships.
Produced a brand marketing campaign, UX/UI designs, and the creative assets for an accounting SaaS company (Financial-Cents.com); Provided strategic and tactical marketing consultancy to the company’s CEO in helping the company grow its annual recurring revenue from $600k to over $1MM in 2022.
Inhabit IQ
Marketing
Head of Marketing
8/2016 - 5/2018
Played a vital role in helping SaaS company achieve explosive revenue growth from $2MM to $50MM in ARR, and an increase in valuation from a few million to over $350 million; exited as an equity shareholder.
Built the corporate marketing department and sales systems for a house of SaaS brands; recruited and hired the company’s marketing staff and directed all brand awareness, customer acquisition, cross-sell/up-sell marketing, and tradeshow marketing; lead a team who built the corporate CRM and improved all marketing & sales performance KPIs.
Reported to and collaborated with the Chief Executive Officer, Chief Revenue Officer, Chief Technology Officer, and other executive team members; contributed marketing & sales KPI reports and presented to the Board of Directors; reviewed marketing assets and files for the company’s M & A division during the acquisition of a new software company.
Built the corporate marketing department and sales systems for a house of SaaS brands; recruited and hired the company’s marketing staff and directed all brand awareness, customer acquisition, cross-sell/up-sell marketing, and tradeshow marketing; lead a team who built the corporate CRM and improved all marketing & sales performance KPIs.
Reported to and collaborated with the Chief Executive Officer, Chief Revenue Officer, Chief Technology Officer, and other executive team members; contributed marketing & sales KPI reports and presented to the Board of Directors; reviewed marketing assets and files for the company’s M & A division during the acquisition of a new software company.