• Specialized in Women's Active and Girls' Footwear Design and Color, ensuring trend-driven and functional styles.
• Developed seasonal color stories, graphics, trend analyses, and material selections to create cost-effective, high-quality designs.
• Contribute to seasonal product development in collaboration with factory partners, optimizing categorization strategies for market success.
• Provided expert guidance on design aesthetics, fabric selection, and cost negotiations, ensuring alignment with budget and brand standards.
• *Project based*

• Cultivated and maintained strong client relationships, delivering exceptional service and support.
• Managed customer and prospect databases using web-based tools for efficient tracking and follow-ups.
• Coordinated and scheduled home showings and open houses, ensuring seamless client experiences.
• Assisted Realtors with administrative tasks and client interactions to enhance overall productivity.
• Designed engaging marketing materials, including social media content, flyers, and mailings, utilizing Adobe and Canva.
• Supported marketing initiatives to drive agent growth, brand visibility, and collaboration.
• Prior Brokerages: The Keystone Team March 2023 – Nov 2024, Residential Agent Inc. Nov 2021-March 2023

• Represented in commercial and lifestyle campaigns for beauty, skincare, and fashion brands.
• Provided expertise in creative advice, styling, and campaign execution.

• Played a pivotal role in developing the 2024 color range and collaborated with the Founder to reformulate both Nail Polish and Makeup with manufacturers.
• Contributed to an estimated $98K revenue growth in 2024, despite the brand exiting a major retailer.
• Built and maintained a CRM database of over 1,500 leads from 2023 to 2025, enhancing customer and business engagement.
• Streamlined and strengthened all shipments and optimized relationships for both retail and wholesale accounts, improving efficiency and fulfillment.
• Helped expand the team from 3 to 7 members, strengthening overall operations and productivity.

• Managed operations, R&D, and production processes for beauty and nail products.
• Led strategic production planning and vendor coordination across U.S. and France.
• Developed and executed sales plans to optimize wholesale and direct-to-consumer channels.
• Spearheaded product innovation, quality control, and formula enhancements.
• Strengthened key wholesale relationships, managing accounts on platforms such as Target, Amazon Seller Central, Faire, Bulletin, Square and Walmart's RetailLink.

• Managed category planning and development for Women's and Girls' divisions, ensuring strategic product segmentation and market alignment.
• Led brand expansion initiatives, successfully launching a new category and driving substantial revenue growth.
• Oversaw line planning, merchandise development, and footwear product integration across PLMF systems and EU & AUS regional markets.
• Directed seasonal product development in collaboration with factories and agents, optimizing categorization strategies.
• Partnered with factory, costing, pre-production, production, and materials teams to develop cost effective, high-quality styles.
• Provided expertise in design aesthetics, fabric selection, and cost negotiations to align with budget and brand standards.
• Coordinated with cross-functional teams, including Design and Marketing, to execute photoshoots and events, ensuring brand consistency and seamless operations.

Key Accomplishments:
• Contributed to 5M+ pairs sold globally in Twinkle Toes, Fashion, and Street divisions.
• 300+ designs and colors developed per year.
• Designed multiple styles featured in national TV ad campaigns.
• Led design for custom footwear for celebrities and high-profile individuals.
• Created top-selling designs for Girls' licensed products.
Duties:
● • Managed Girls' divisions, including Twinkle Toes, Fashion, Street, Lighted, and licensed products, ensuring timely seasonal execution.
• Led brand development for licensed brands, driving market expansion and sales growth.
• Directed color and design development from concept to production, ensuring specification accuracy and sales performance.
• Defined seasonal trends, themes, and styling, collaborating with senior designers and leadership.
• Created seasonal mood boards and color palettes aligned with brand identity and market trends.
• Designed upper silhouettes, graphics, and techniques for best-selling o

• Designed and developed Women's Athletic apparel with a focus on innovation and functionality.
• Created tech packs and CADs, ensuring accurate specifications and seamless production communication.
• Developed trend-driven designs tailored to brand identities and market appeal.
• Produced high-quality samples for brands like Korre Active and Men's streetwear labels.
• Led graphics and garment design, enhancing style and performance in athletic wear.
• Provided hands-on support in the sample room, assisting with cutting for production efficiency.

Assist all aspects as a designer, work along side graphic designers, merchandiser and sales team

-Worked in licensed products WB and DC Comics
-Oversaw screen printing, sublimation and sample sewing rooms. Along with conducting photoshoots and helping with marketing
-Travel statewide for sales and marketing

Sample Coordinator Mens & Tweens Division and Womens Asst.

Greater Los Angeles AreaGreater Los Angeles Area
Coordinated samples for development and sales season

-Oversaw sample house, dye house, screen printing and sublimation
-Coordinated and managed samples for over 18 showrooms domestic and international