Sector Experience

Consumer Goods
Financial Services
Media & Entertainment

Experience

G2 Lab Consultancy Management Consulting
Managing Partner
7/2017 - Present
Business development to source clients. Work directly with client executive team on areas to strengthen brand connection, simplify customer experience and grow business. Project manage execution with client teams.

GDN Studios Other
Co-Founder and Executive Producer
4/2018 - 11/2021
Co-Founded GDN Studios in Nigeria to facilitate access to the market for film production (www.gdnstudios.ng). Launched company globally with world class film: EYIMOFE (This is My Desire) www.eyimofe.film. Managed film production; raised $500,000 funding; managed overall festival and sales strategy; led sale of film for North America (Janus Films) and BENELUX (MOOOV); developed strategy for Nigeria theatrical release in 30+ cinemas.

American International Group (AIG) Operations
Global Customer Experience
5/2015 - 6/2017
Internal consultant driving end customer & broker loyalty to improve business growth / retention via enhancement of end to end experience. Led partnership with business units to develop loyalty goals, establish working framework and achieve loyalty targets.

American International Group (AIG) Marketing
Global Marketing and Strategy
3/2012 - 5/2015
Supported markets with customer segmentation research initiatives; and customer journey mapping workshops. Managed global Voice of Customer (NPS) program for AIG Consumer business (50+ countries in program). Worked with CONFIRMIT platform for VOC program including development of management dashboard.

WPP Media & Communications
Global Account Manager
4/2008 - 8/2009
Worked at J Walter Thompson London managing Shell retail advertising. • Managed APAC and LATAM JWT offices for Shell retail fuels communication. Developed global communications toolkits with TV, print, outdoor, promotion and radio creative work, creative implementation strategies and global best practices. Prepared global competitive reviews and analyses for APAC and LATAM markets.

BBDO Worldwide Media & Communications
Regional Account Manager
10/2002 - 1/2008
Managed brand communications for Snickers, M&Ms, Skittles and Ice Cream products. Led cross functional teams from Creative, Media, Digital, Event and Public Relations. Conducted in depth market research and consumer focus groups. Consulted with Strategic Planning team to develop and execute Skittles brand strategy including identifying and segmenting target consumers. Resulted in 35% annual growth. Managed Snickers Middle East website development growing database to 150,000 consumers.