Management and hands-on work for a UX, marketing and branding consultancy, ranging from Creative Concepts for Digital and Integrated campaigns, UX Development, Branding, Personas Development, Customer Journeys and Lead Gen projects integrated with Analytics for deployment through Marketing Automation platforms (Hubspot.)

•Designed and directed the seamless transfer of a Wealth Management client 9-figure portfolio and clientele to a new digital platform, creating new brand, design system, UX and UI in 4 weeks.
•Developed proprietary process to utilize SEO insights in Brand and Campaign development, increasing customer engagement.

Clients: LCR Capital Partners, Five Star Senior Living, Princeton Theological Seminary, Nomadworks, Travel Zoo, Ideel/ Groupon, Double Verify.

Led Design and Creative capabilities for the Americas region, anchored in the Oliver Wyman Studio, the digital innovation and design-thinking lab.

•Drove digital transformation and innovation through Design Thinking, focused on deeply understanding customer needs to ideate, prototype, and de-risk new venture creation, ranging from internal tools to customer-facing products.
•Created impactful and transformative customer experiences through a Human-Centered Design approach, centered on value proposition development, brand, and product experience design, for digital businesses.
•Directed Portal development for Class 1 Railway client, creating new customer experiences to address and optimize supply chain issues, user engagement and customer service bottlenecks, leading to 12% savings to their US$ 1B business.

Clients: Banking, Insurance, Digital Payments, Railway (Confidential)

Dual role, leading all the Creative and UX across NYC, CT, FL, and BOS offices (30 creative and UX staff), directing Branding, UX/XD, Integrated, Direct, Digital Advertising and Platforms, TV and Print, and also fully managing the NY office.

Transformed the Creative and UX work of the agency, encompassing Branding, UX/XD, Integrated, Direct, Digital Advertising and Platforms, TV, Print. Led creative direction of all work across NYC, CT, FL, and BOS offices.
• Started and managed all operations for NYC office, including P&L ownership, growing it to U$4MM.
• Implemented creative innovation processes across all offices. Transformation of the work made the agency the most awarded in CT in 2017 for creative awards (over 50 wins) and a first-time recipient of national and global awards.
• Clients: Chubb, Aetna, Cigna, University of Chicago Medicine, Yale New Haven Health, Dana Farber, SCAN Health Plan, Partners Healthcare, Emblem Health, Medicity, Healthagen, MIT, Cornell CALS, Yale Law

Spearheaded the integration of 3 separate departments (Digital, Offline and Packaging), to integrate Digital Advertising and Platforms, UX/XD, Direct, TV, Print, Branding, Packaging, Experiential Marketing, POS.

• Provided creative direction and strategic input to all agency work, including structuring, management, mentoring and guidance of integrated creative team (45 creative and UX staff.)
• Introduced creative processes to innovate and simplify delivery of integrated projects, resulting in 10 -15% creative costs and development time reduction.

Clients: Diageo (Guinness, Smirnoff, Cuervo, Johnnie Walker), Green&Black’s, Kraft (Seattle’s Best, Capri Sun, Kool-Aid), Unilever (Vaseline, Lever 2000), Church and Dwight (Trojan, Spin Brush, Arm & Hammer.)

Creative direction and strategic insight for Integrated and Digital campaigns, TV, Print, Brand Positioning, e-Commerce Websites, Microsites, Social Media and e-CRM for Fortune 100 brands.

• Structuring, management, mentoring and guidance of creative teams (15 creative staff.)
• Creative direction for the new global presence for Lenovo
• Clients: Lenovo, Kraft (Tassimo, Maxwell House, Honey Bunches of Oats, BalanceBar) Unilever (Slim-Fast, Hellman’s), American Express, Deloitte, Marsh, Protonix.

Led creative direction of all Integrated, Digital, UX/XD and Direct work of the office, encompassing UK, European and Global projects for Fortune 100 companies.

• Active participation in entire office management, including restructuring of projects' categorization for time and cost efficiency goals, leading to an increase of profit margins after first year of implementation.
• Led integration of Digital and Offline Creative departments. Structuring, management, mentoring and guidance of creative teams and integrated creative department (60 creative staff.)
• Creative awards received during the 2004-2005 season made it the most awarded agency in the UK and in the Ogilvy network:
- Gold Lion at Cannes 2005 for Best Integrated Campaign - Cancer Research UK.
- Grand Prix Revolution Awards 2005 for Cisco Livecast Campaign.
• Re-design of the global AMEX International site.

Clients: American Express, Ford, IBM, Cisco, British Telecom, Unilever, Cancer Research UK.