Led enterprise-wide strategy development, integrating corporate strategy with sustainability goals. Developed templates, tools, and resources to support teams in strategy development, integration, and decision making. Championed circular economy principles, fostering stakeholder alignment and supporting small business transitions to sustainability. Designed and delivered targeted workshops, empowering founders and teams with actionable sustainability insights. Crafted integrity-driven brand narratives, spotlighting clients' commitment to sustainability and circularity. Directed cross-functional and executive-level discussions, ensuring alignment and effective decision-making.

Crafted a compelling business strategy and validated product-market fit for an innovative hydrogen membrane reactor. Conducted rigorous market analysis and stakeholder interviews to inform product development and meet industry-specific challenges. Garnered interest from the venture capital community by presenting at entrepreneurship@UBC Venture Showcase, highlighting the reactor's sustainable impact. Fostered a partnership to investigate initial markets for the eco-friendly reactor, reinforcing the venture's strategic direction. Optimized reactor design and functionality to improve reactivity under various conditions, advancing the field of sustainable hydrogenation.

Led workshops to drive client growth and transition to sustainable practices, informed by in-depth market research and gap analysis. Developed and executed strategic plans to align impact strategy with enterprise planning processes. Provided top management with strategic consultation grounded in thorough market intelligence, catalyzing business expansion. Created narrative PowerPoint presentations, driving content creation from outline to finalization for executive audiences