Start-up consultancy supporting founders to find product-market fit, conduct customer development, and execute go-to-market strategies

Actively supporting three clients: (1) supporting a NYC-based literary agency to launch a new business unit; (2) refreshing marketing strategy for a digital platform supplying remote technical talent to startups; (3) supporting two founders bring an innovative breast pump for new mothers to market

Conducted insight discovery processes using in-depth interviews and prototype testing with key client stakeholders, customers and prospective partners

Dallas (2022) - Private Equity Commercial Due Diligence (CDD)

Led CDD execution and final presentation of analysis to PE clients; managed teams of 2-3 analysts across five large CDDs in Industrials & Energy sectors Conducted 50+ industry expert calls across three CDDs; interviewed former CEOs/Founders, senior clients, and competitors of acquisition targets

Sustainable bedding DTC brand, achieved ~$200m revenue in four years, grew to ~75 FTEs

Developed Buffy's founding brand & product offering using Bain analysis, Stanford d.school methodology and lean customer development techniques Built and led Buffy's Strategy team, responsible for all customer research interviews, new product concept development and marketing strategy

Developed intensive primary research and design processes to drive insight to Buffy's product development, marketing, and creative teams

Hired three executives to lead Buffy's marketing, product development, and people teams; designed Buffy's hiring process leading to ~75 full time hires

Completed an oversubscribed investor roadshow raising ~$7m in equity (Buffy's largest equity round) predominantly from family offices in my network

Built Buffy's $12m+ rev. wholesale division by selling into retailers Bed Bath & Beyond and Target.com, and broadcast live on air on Home Shopping Network

Built and managed Kevin Spacey's new venture portfolio: including startup incubation, event acquisitions, and venue development

Developed a 'celebrity moment' venture alongside a 3rd party partner, drove product & strategy development

Promoted early to Senior Associate Consultant; consistently awarded top review scores across cases in consumer, insurance, and energy sectors Select experience: debt collection strategy redesign for the UK's largest utilities provider; strategy review for an insurance provider using expert interviews to develop a proprietary industry-playbook; pioneered a new 'web-scraping' technique which lead to an office-wide update in data-gathering procedures

Analyzed film scripts, edited theatrical trailers and created marketing proposals leveraging Sony's commercial relationships across five film releases

Built a proprietary model to generate toll-road pricing for users of a trans-South African highway; lead to a 35% increase in toll revenues within one year

Co-Founder A university-based events & clothing business Co-founded a boot-strapped events management and apparel company while studying at Oxford University

Designed products & marketing campaigns, negotiated manufacturing relationships, recruited, trained & managed 42 sales reps (organized 30+ events, sold 1500+ clothing units, generated $100K+ profit)