Functional Skills

Business Planning
Go-to-market Strategy
Content Marketing
Cybersecurity
Training and Coaching

Sector Experience

Consumer Goods
Industrials
Life Sciences & Pharma
Manufacturing
Technology

Languages

English

Experience

Gibbs Associates Corporate Strategy & Development
Owner
9/1996 - Present
Food-related contract new business associations that involve marketing, R&D product development plus sales expertise, initially as an independent contractor, and in some instances, with the intention of becoming involved with the company as a W-2 employee.
Confidential Sales
Business Development Contractor
9/2016 - 12/2019
My role was to assist the company in establishing regional broker relationships to introduce specialty ingredients to key target accounts throughout the Western US. Coordinating special field projects related to clean ingredient labeling product introduction related to partial hydrogenated oils (PHO) and trans fat reduction in end-product ingredient labelling.
Affinity Flavors Corporate Strategy & Development
Marketing and Sales Consultant
1/2012 - 8/2012
Worked with the CEO and owner to find ways to increase company and product visibility, increase sales revenue and attract additional flavor chemists to handle the potential growth.
Umpqua Indian Development Corporation Marketing
Contract Marketing Director
9/2007 - 3/2008
Reported to the Board of Directors and provided marketing direction to several of the company owned businesses.
Nestle Beverage Corporation Sales
National Accounts Consultant
11/2003 - 4/2004
Introduced the company to several major grocery chain coffee buyers which resulted in the sale of a private label gourmet coffee in-store merchandising system.
HIllside Coffee Company Sales
Vice President Marketing and Sales
6/2001 - 6/2003
Set up national network of food brokers and sales personnel, negotiated key grocery merchandising contracts, and developed trade advertising and support calendars in support of a national rollout.
California Rice Bran Corporate Strategy & Development
Executive Vice President
7/1998 - 5/2000
Managed an entrepreneurial joint venture between Comet Rice and California Rice Bran, Inc. under the CALBRAN brand.
Cidermill Distributors Corporate Strategy & Development
President
7/1996 - 6/1997
Managed the entrepreneurial joint venture between Carling O’Keefe of Toronto and Lifestyle Beverage Corporation of Vancouver. Gained distribution in six western states.
California Cooler Marketing
Director of Marketing
7/1994 - 8/1996
Pioneered a new beverage category, and launched nationwide programs that expanded sales over $100 million.
Central Soya Co. Corporate Strategy & Development
Development Manager
6/1988 - 6/1993
Participated in generating a new advertising campaign, collateral materials and display booth for a retail and food service brand called Posada. Attended the NRA Show.
Served a Product Manager of Salad Products and New Products for J.H. Filbert, Inc. that developed a new margarine called “I Can’t Believe It’s Not Butter” grew to be the #1 Brand in the US. with sales in excess of $200 million.
Served as Plant Manager of Fred’s Frozen Foods, Inc.