Functional Skills

User Experience Design (UX)
Quantitative Research
Agile Software Development
Project Management
Business Operations
Product Marketing
Operations Management
Risk Governance
Sales and Operations Planning (S&OP)
Competitive Landscaping

Software Skills

Asana
Marketo
Jira
WordPress
Tableau
Airtable
Canva
Figma

Certifications

AWS Certified Cloud Practitioner
CSMCertified Scrum Master
PgMPProgram Management Professional
SASAFe Agilist

Sector Experience

Business Services
Consumer Goods
Technology
Travel & Hospitality

Languages

English
Spanish

Experience

SCRAP STRATEGIES Corporate Strategy & Development
Business Positioning Strategist
1/2022 - Present
Supportsmall businesses' scaling efforts by conducting competitive analysis, landscape research, and advising on strategic positioning based on market opportunity.
INDEED Operations
Marketing Solutions, Contract
1/2022 - 3/2023
•Expanded GTM campaign impact by identifying a new user audience, increasing qualified audience by 67% whose revenue contributions were 4x that of the standard audience
•Collaborated with cross-functional stakeholders to define, build and deploy centralized artifact management system
•Increased retargeting spend impact measured by a 228% QoQ in view conversion-rate by implementing a new message testing strategy yielding findings now applied to various marketing platforms
•Increased strategic utility of Figma by retooling collaboration software to showcase more accurate customer journey experience
SOLUTIONSMET Information Technology
Program Manager
1/2020 - 1/2022
•Significantly improved on-time delivery of new products, as measured by a 23% reduction in project delays, by implementing a quarterly planning cycle and annual roadmap building sessions
•Increased business profitability as measured by an 11% increase in revenue by identifying new roles required for improved project execution and validating costs against uncommitted contract funds
•Strengthed positive and productive work culture by managing team of 30 engineers, with a
BRLLNT CREATIVE AGENCY Marketing
Creative Strategist
1/2019 - 1/2020
•Managed nationwide ACLU tour and budget spend, collaborating across vendors, artists, and local chapters to launch localized events
•Oversaw and managed project budgets for agency projects using strategic risk mitigation and successful negotiation of tradeoffs
•Streamlined internal processes by developing a client onboarding program, improving project kickoff by 50%
•Met project budget requirements for evolving client scopes using strategic risk mitigation and successful negotiation of tradeoffs
BRANDED CONFIDENCE Marketing
Project Manager
1/2017 - 1/2019
•Manage and report on client projects across multiple industries from global fast food chain to national associations
•Built new learning program in Learning Management System, generating $100K+ sales in year 1, becoming primary revenue driver
•Develop Standard Operating Procedures (SOPs) to support onboarding contracted and new team member
HospitalityManagement
VARIOUSLOCATIONS 02/2010 - 01/2017
•Applied continuous improvement and UX best practices for success