Sector Experience
Manufacturing
Retail
Technology
Travel & Hospitality
Languages
English
Bulge Bracket Investment Banks
Fortune 500
Experience
Alterant Consulting
Marketing
Interim CMO / Head of Marketing and Brand Strategy
7/2017 - Present
Leads marketing strategy and brand building projects to develop new categories, acquisition and engagement programs, and new digital platforms for global organizations, start-ups, and non-profits.
Ensemble Travel Group
Marketing
Vice President, Marketing / Global Head of Marketing (CMO)
12/2012 - 4/2017
Led marketing for membership organization of ~850 travel agencies in the US, Canada, Australia generating $1B+ in annual sales revenue. Reported directly to Presidents in newly created role, leading digital / traditional marketing and PR team. Established marketing strategy and structure in start-up environment with corporate brand positioning, new B2C B2B websites and social media, and refresh and expansion of all print / digital marketing tactics to exceed industry standards.
Unilever
Marketing
Senior Brand Manager
8/2007 - 9/2011
Directed Associate / Brand Managers, cross-functional teams and multiple agencies to gain share in Retail and E-commerce. B2C through media / promotions; B2B sell-in through retailers (e.g. partnered with Walmart and Target for new products). Led new brand positioning and growth strategy for Skippy Peanut Butter. Led growth with award-winning campaigns for Slim-Fast weight loss shakes, bars and powders.
Combe Incorporated
Marketing
Senior Brand Manager
4/2003 - 1/2007
Turned around four previously declining CPG brands in six declining categories of men’s grooming products (Aqua Velva, Lectric Shave, Brylcreem, Williams Mug Shave Soap) -- 3 of 4 achieving the #1 brand in their categories. Leveraged extensive consumer research to define target, and developed new products/ reformulations/ packaging plus ad campaigns to revive brands.
L'Oreal USA
Marketing
Marketing Manager
12/2000 - 4/2003
Grew L'Oreal skin care line to #3 share (from #4) with new age-driven strategy, new products, advertising, and merchandising. Led #5 U.S. hair care line through complete restage with new product launches/ formulas/ packaging, advertising and merchandising to enter premium price segment.
Georgia-Pacific
Marketing
Associate Brand Manager
7/1999 - 12/2000
Associate Brand Manager, Dixie Plates and Cups
• Developed and launched unique plate product (listed on patent) for incremental $4M in revenue
• Developed new line of Disney licensed cups (Winnie the Pooh), generating $5M in revenue
• Developed and launched unique plate product (listed on patent) for incremental $4M in revenue
• Developed new line of Disney licensed cups (Winnie the Pooh), generating $5M in revenue
A.T. Kearney
Management Consulting
Associate
7/1997 - 7/1999
Formulated strategic recommendations to improve client growth and profitability. Led analyst and client teams of 5-15 people.
• Developed strategy, growth initiatives and brand positioning for international performing arts non-profit
• Developed customer retention strategy for national managed care org
• Evaluated synergies of sales / marketing functions for acquisition of medical products company
• Developed strategy, growth initiatives and brand positioning for international performing arts non-profit
• Developed customer retention strategy for national managed care org
• Evaluated synergies of sales / marketing functions for acquisition of medical products company
A.T. Kearney
Management Consulting
Summer Associate
6/1996 - 8/1996
Identified internal best practices of sales force effectiveness for foodservice distributor through surveys, interviews and data analysis, gaining ~$280M in profit
Bank of America
Finance
Assistant Vice President
7/1989 - 7/1995
Assistant Vice President, General Bank, Commercial Lending
Assistant Vice President, Investment Bank, Real Estate Lending (Office, Retail, Residential, Hotels)
Construction Finance Officer, Investment Bank, Real Estate Lending
Corporate Management Training Program - Only person accepted into prestigious program without a business/economics background
Assistant Vice President, Investment Bank, Real Estate Lending (Office, Retail, Residential, Hotels)
Construction Finance Officer, Investment Bank, Real Estate Lending
Corporate Management Training Program - Only person accepted into prestigious program without a business/economics background