Created new operating unit, including positioning, global pitch, and all working processes. Built a platformanalytics group to support consumer strategy and execution engagements.
Drove 3X growth vs. plan of data intelligence solutions addressing paid, owned and earned media to optimize brand and retail media investment for Bacardi, Diageo, Omnicom & Epsilon.
Developed and implemented inaugural multi-department SaaS shopper intelligence platform interlinking loyalty card, consumer panel, point-of-sale and eCommerce data across 6shopper agencies to fuelconsumer insights, media investment, innovation and measurement capabilities.
Developed multiple one-time and recurring revenue streams, including analytics and execution services within a distributed community of engineers and practitioners.

Created first eCommerce and shopper marketing insights, targeting and program management practice across 4 media and shopper agencies, consolidating MarTech, intelligence delivery and innovative services solutions efforts for 2,700 professionals.
Built and developed a Center of Excellence at Omnicom Media Groupwith day-to-day accountability for best practices, research, support and solution development, including budgets, profitability and overall P&L, representing 25% of overall operating unit revenue.
Led business transformation with customized content and eCommerce platform solutions for Resolution Media, PHD & OMD, leading to the launch of a new media agency (Hearts & Science).
Steered design and commercialization of centralized command-center media activation platform (StoryConnect) at Fleishman-Hillard to translate business objectives into $100M+ owned, earned and paid media campaigns for The State of Illinois, Gatorade, and General Motors.

Established flexible model with a team of 8 to develop connection strategies and content rooted in consumer insights for new social platforms, increasing MillerCoors, PF Chang's and Wrigley organizational competency and growth.

Deployed first influencer-marketing agency unit, establishing an online wellness community for future projects, resulting in +25% agency revenue increase YOY.

Created and commercialized a portfolio of brands driven by influencer marketing, creative, online & offline efforts, brand & direct marketing and community outreach fueled by local music industry partnerships. Developed the retailer support and innovation infrastructure to launch and accelerate growth nationally, including the launch of 312 Urban Wheat Ale.

Founded and grew an 18-person, $6M beverage-only shopper, influencer, media and innovation agency, partnering with major clients including Coca-Cola USA, The Pabst Brewing Company, The Miller Brewing Company, Brown-Forman, Diageo and VeeV Spirits. Moved firm in-house at The Goose Island Beer Company to support Anheuser-Busch InBev acquisition efforts.

Led the retail and wholesaler support for RocketCash, the first teen digital wallet technology (Sprite.com) along with Miller Genuine Draft's first digital music sharing enterprise prior to the dot com bust.

Established and implemented a unique ground-up data-driven brand planning, marketing and sales operations system for six brands to achieve +55% YOY divisional sales growth.