Sector Experience

Consumer Goods
Financial Services
Retail
Technology
Travel & Hospitality

Languages

Mandarin
Cantonese
Big 3 Consulting (MBB)
Top Consulting Firms

Experience

Canopy Verde Start-Up
Founder
1/2008 - Present
• Founded eco friendly handbag brand with minimalist design aesthetic.
• Created cohesive brand strategy, encompassing all aspects of design, marketing, packaging.
• Design and develop accessories line of 50-100 SKUs from concept to production.
• Create and execute multi-channel PR plan
• Drive e-commerce sales on brand website, Etsy and other platforms.
• Manage sourcing and manufacturing relationships with Chinese factories and suppliers.

Fila Inc Marketing
Product Manager
3/2004 - 7/2007
• Created global collection of bags, headwear and accessories from design to final production.
• Managed business across multiple categories, including vintage, tennis, mountain, fitness, and yoga.
• Negotiated pricing with suppliers and achieved substantial price savings on key styles.
• Managed 100+ styles per season for six seasons.
• Presented and sold collection to international subsidiaries in Europe and Asia each season.
• Managed relationships with Chinese factories and suppliers

American Express Company Finance
Manager, Venture Capital
1/2000 - 5/2001
• Spearheaded $3mm investment in Kyriba, a treasury management software provider.
• Conducted due diligence for investments, including StarCite and RiskMetrics.

American Express Company Marketing
Manager, Marketing
5/1998 - 1/2001
• Managed cross-functional team to launch expense reporting product.
• Reduced operating costs by 25% through continued negotiations with vendor.
• Ran direct mail and telemarketing campaigns for Platinum Card, Administaff, and Dell Computer.

Bain & Co Management Consulting
Associate Consultant
9/1996 - 5/1998
• Conducted cost analysis for air conditioner manufacturer, identifying and implementing substantial manufacturing improvements.
• Developed extensive forecasting models and marketing strategy for automotive glass manufacturer.
• Analyzed cost saving opportunities in pro-bono project for Boston Public Schools.