Sector Experience
Languages
Experience
• Created cohesive brand strategy, encompassing all aspects of design, marketing, packaging.
• Design and develop accessories line of 50-100 SKUs from concept to production.
• Create and execute multi-channel PR plan
• Drive e-commerce sales on brand website, Etsy and other platforms.
• Manage sourcing and manufacturing relationships with Chinese factories and suppliers.
• Managed business across multiple categories, including vintage, tennis, mountain, fitness, and yoga.
• Negotiated pricing with suppliers and achieved substantial price savings on key styles.
• Managed 100+ styles per season for six seasons.
• Presented and sold collection to international subsidiaries in Europe and Asia each season.
• Managed relationships with Chinese factories and suppliers
• Conducted due diligence for investments, including StarCite and RiskMetrics.
• Reduced operating costs by 25% through continued negotiations with vendor.
• Ran direct mail and telemarketing campaigns for Platinum Card, Administaff, and Dell Computer.
• Developed extensive forecasting models and marketing strategy for automotive glass manufacturer.
• Analyzed cost saving opportunities in pro-bono project for Boston Public Schools.