• Founded strategic advisory and delivery practice helping growth-stage, founder-led companies execute ambitious strategies, transform or pivot their businesses, and instill operational discipline. Engagements include:
• Partnered with CEO of 100M+, 600+ person, global firm to design and execute a pivotal growth strategy.
• Designed a pragmatic strategy and execution plan for a non-profit CMO to re-invigorate fundraising base.
• Partner with a top private equity firm to provide targeted assistance to companies in their network.

• As part of Chief Operating Officer (COO) leadership team, (fmr. Chief Digital Transformation Officer), led executive change strategy for VMware's SaaS transformation and operations modernization.
• Advised Operations leadership on prioritization, potential friction points or conflict, and on leading 4K+ Ops staff through one of the largest tech. acquisitions in history.
• Distilled key elements of highly complex, multi-dimensional strategy to gain support from VMW Board and senior operating committee, and to bring 38k+ workforce through intense change.
• Aligned Operations strategy and plan with Go-to-Market (GTM) and Product counterparts, resulting in ambitious, complex plan being delivered on target, despite massive disruption in the company (leadership/priority changes, acquisition annoucement, etc.)
• Worked closely with senior leaders across functions to manage conflict/competing equities.
• Designed and tracked Objectives and Key Results (OKRs) to manage execution, navigat

• Re-built US Government (USG) consulting business in a growth-stage technology-enabled services firm. Designed and delivered strategy, managed/grew client relationships hired and trained team.
• Designed USG service offerings around improving our understanding of target populations by applying artificial intelligence (AI) - machine learning and natural language processing (ML/NLP) to online discourse.
• Standardized and automated delivery to cut hours by one-third (compared to commercial delivery team) and increase quality, client impact. Doubled portfolio during tenure.
• Advised USG leaders on leveraging the technology for analysis and strategic communications (e.g., counterinfluence campaigns.)
● . www.linkedin.com/in/gina-ruebensaal

• Successfully delivered a multi-year strategic transformation for the National Geospatial Intelligence Agency (NGA).
• Built inter-disciplinary team to align Agency's major functions (e.g., Analysis, IT, Finance) to ambitious transformation goals (e.g., customer-centricity, digital transformation.)
• Facilitated leadership offsites, workshops and 1:1 sessions to align equities and resolve conflicts.
• Advised executive team on collaboration, communication and leading through change.
• Managed and grew multiple clients account: $3M+ consulting revenue per year (teams of up to 25), delivery quality, talent (hiring, coaching), scope, risk, finance and business development.
• Additional clients: Dept. of Homeland Security (DHS), Dept. of Defense (DoD), Library of Congress.

• Stood up Washington DC office and footprint for start-up, tech-enabled services firm.
• Managed and grew DHS and NGA accounts: $2.5M annual revenue and team of 15. Sample engagements:
• NGA: Modernized traditional analytic methodologies for geospatial and imagery intelligence analysis.
• DHS: Led analysis of future of cyber-physical infrastructure (strategic implications of networked transportation, energy, and water infrastructure.) Report published and informed DHS strategic planning.

• Led consulting engagements for DHS' Customs and Border Protection (CBP)'s CFO focused on policy and program planning and risk analysis, including cost-benefit trade, competing budget reduction impacts, asset management.

• Led consulting engagements focused on long-term strategic planning for USG and major defense companies, including futures analysis, threat forecasting, and risk management. Sample engagements:
• Defense Intelligence Agency (DIA): Designed and facilitated multi-year inter-agency initiatives focused on solving thorny intelligence questions, selected by senior leadership.
• Awards included NationalIntelligence Certificate of Distinction and Military Infrastructure Civilian Infrastructure Conference "Most Analytically Innovative" Award
• Joint Improvised Explosive Device (IED) Defeat Organization: Adapted cutting-edge commercial innovation approach to counter IED networks in Afghanistan. Playbook used by Marines in theater.

• Wrote major portions of guiding US policy to protect national telecommunications infrastructure. Coordinated support from various DHS components, the Office of Management and Budget and other agencies.