• Partnered with engineering, design, and marketing teams using Scrum Agile methodology to optimize iQOS features, achieving a 15% increase in user engagement as measured by active usage metrics.
• Conducted market research through customer surveys and focus groups across 10k+ respondents, guiding iQOS product adjustments that led to a 20% improvement in customer satisfaction scores.
• Employed A/B testing and user feedback analysis for iQOS feature enhancements, resulting in a 12% boost in conversion rates through user experience optimization.

• Working with the Customer Transformation & Innovation Team, led economic analysis and devised GTM strategy for Digital Twins vertical, comprising a multi-pronged approach to launch customized solutions across industries.

• Led 'Green Thread' initiative, launching organic cotton and recycled polyester apparel, informed by customer lifetime value analysis indicating high demand for sustainable fashion, yielding a 20% market share increase.
• Employed product walkthroughs with online focus groups, using UserZoom for user persona mapping and Trello for feature prioritization, to identify versatile design preferences; enhanced fit through iterative testing, increasing NPS by 25%.
• Established a supply chain governance mechanism to monitor & optimize spend, using ERP dashboards, increasing profits by 10%, improving product lifecycle management and reducing turnaround time.

• Hosted 15+ user workshops to garner feedback, identified pain points, and implemented a custom CRM solution, resulting in 12% increase in customer retention, and 9% improvement in the Customer Lifetime Value.
• Adopted a data-driven digital strategy, for optimized product pricing, market capture including competitor analysis, to achieve a 40% increase in online sales revenue (monitoring Power BI dashboards) and 7% improvement in customer NPS scores.

• Advised Fortune 500 clients on fraud & compliance risk, conducted 30+ internal audits, 50+ due diligences, recipient of EY 'kudos' and 'accelerator' award (top 1%), and earned promotion to Consultant within 1 year.
• Led due diligence across 10+ industries, conducted risk management audits, gap analysis on financial irregularities, and garnered data insights on company performance, enabling CAD 500M private equity investments.
• Orchestrated business transformation initiatives, for ERP & legacy systems integration, conducted digital assessments and created a roadmap for technology implementation, improving operational efficiency by 11% for a Fortune 500 tech client.
• Brainstormed with CXOs to optimize IT departments, developed comprehensive resource T&D plans, leading to a 15% reduction in system downtime, enhanced employee productivity, and employee satisfaction.

• Conducted market analysis and consumer research to develop user personas, identifying consumer groups for targeted ad spend, and helped develop a brand strategy of a beverage company for a private equity client.