Led the end-to-end implementation of Adobe real-time Customer Data Platform (CDP) from product discovery to roll out; increased customer engagement by 15% via developing an omnichannel marketing strategy.
● Collaborated with internal & external stakeholders across marketing, measurement, data engineering & data science to develop a personalized offers engine for the bargain hunting customers; increased margins by 2% for a large department store.
● Conducted a comprehensive strategic analysis of existing and proposed processes, enhancing retail user experience by 75 basis points.
● Increased the monthly recurring revenue (MRR) by 10% within three quarters via developing a quarterly product roadmap and go-to-market strategy through market research, product testing & improved pricing strategies.
● Spearheaded the implementation of a new pricing model; decreased the turnaround time by 90% & errors by 0.1% for discounts API.

To work closely with sales personnel to develop and enact competitive pricing strategies by leading a taskforce of regional pricing analysts to understand the costs and margins and provide the optimum pricing recommendations
 Analyze complex business problems by utilizing inbuilt enterprise pricing tools to identify an and understand market trends, industry competitors, customer shipping profiles, margins

Partnered with different stakeholders and developers to automate manual processes through data analytics and prepared dashboard to ease out the process of contract management as well as system bugs reduction
Collaborated with different stakeholders for the implementation of entirely new application using Agile deliveries

Evaluated strategic and functional performance on various parameters highlighted by different surveys (CSAT, DSAT) with the help of analytical tools (ANOVA, SPSS, regression etc.)
Analyzed the data (graphical, trend analysis) for last three financial years for almost all functions, benchmarked marketing, and business initiatives of Godrej Interio against international players to stay ahead of competitors (Benchmarking hierarchy set that increased benchmarking level by36%)

Designated as the functional consultant point of contact for developing & modifying systems and recommending solutions adhering to configuration as well as process changes
 Evaluated different types of analysis (business requirements, root cause analysis, gap analysis etc.) for clients;
Spearheaded a team of four junior functional consultants which included planning and monitoring the deliverables specific to client requirements and business process