With a focus on delivering premium marketing research services, my work is distributed as 80% client-side and 20% agency-side. My services include:
• Project management: lead complex multi / single country projects, work with various functions, seniority levels and geographies, coordinate alignment between senior stakeholders
• Research design: recommend appropriate approach and tools to best address marketing and business questions
• Insights generation: contribute to marketing and business development initiatives with learnings based on multiple data sources
Leveraging a contract-based model, I offer bespoke solutions that are meticulously crafted to align with the distinct requirements of both client and agency-side partners.

• Lead complex multi country ad-hoc studies to support high risk / high investment projects: lead alignment between senior stakeholders, chose the optimum approach, project management, create reports with neutral recommendations, present results to different levels of seniority and knowledge, and develop implementation strategies with multi-disciplinary teams to facilitate decision making
• Develop global learnings based on multiple data sources (meta-analysis) to contribute to marketing and business development initiatives
• Develop new methodologies/frameworks (leveraging new sources of data), improve & optimize current ways of working on advertising and packaging
• Train marketeers/cross functional teams on self-service tools, research essentials & consumer centricity
• Work with various functions, seniority levels and geographies to ensure consumer centricity drives brand plans, assets development and comms strategy

• Lead bespoke research projects and drive learnings globally: packaging, social media analytics, qual, quant, eye tracking, and hybrid
• Create shopper-insight presentations and present them to retailers together with the Pernod Ricard local, regional or international marketing teams
• Create/tailor Power BI reports and hands-on analysis (mainly focused on shopper behaviour and category understanding)

• Lead research projects (global and local) – project management, coordinate the internal team and different external partners to deliver strategic and actionable insights
• Provide support for clients on complex projects regarding research inputs and outputs
• Analyse and interpret complex data to generate a clear set of recommendations
• Ensure that the final deliverables tell the story, are creative and impactful
• Monitor financial performance, find ways to improve profitability and deliver against KPIs

• Create and develop client relationships
• Design effective, innovative proposals (that combine quant & qual elements)
• Responsible for projects and account profitability
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• Develop business proposals (quantitative & qualitative)
• Project management from proposal to report delivery
• Develop quant reports with focus on insights and strategic recommendations
• Prepare & deliver presentations

• Develop business proposals (quantitative & qualitative)
• Project management from proposal to report delivery
• Develop quant reports with focus on insights and strategic recommendations
• Prepare & deliver presentations

• Develop business proposals (quantitative & qualitative)
• Project management from proposal to report delivery
• Develop quant reports with focus on insights and strategic recommendations
• Prepare & deliver presentations

• Managing quantitative studies for MTV