Sector Experience

Automotive
Consumer Goods
Financial Services
Healthcare
Technology

Languages

English
German
French
Fortune 500

Experience

HPO Coach Other
Owner
7/2015 - Present
High Performance Outcomes for clients. Certified Executive Coach. Team leadership skills training. Marketing consulting.
Clients include firms such as Evite, McAfee and Intuit (QuickBooks).
FamilyWise Start-Up
Co-Founder/CMO
2/2016 - 3/2017
Start-up in the online legal services industry. Marketing strategy, planning and hands-on execution..
Credit Sesame Marketing
CMO
5/2013 - 6/2015
FinTech start-up. Marketing planning and hands-on execution (website management, online acquisition, social, PR). Marketing team leadership. Member of start-up leadership team. Marketing point of contact for Board.
LegalZoom Marketing
VP Marketing & Brand Strategy
3/2012 - 4/2013
Online legal services. Marketing planning and execution. Brand strategy. Offline and online channels. TV commercial development. Marketing team leadership.
Align Technology (Invisalign) Marketing
Sr Director Consumer Marketing
5/2010 - 3/2012
Consumer marketing planning and execution across channels (website, online creative and media, offline creative and media, social, PR, events), for both Invisalign and Invisalign Teen brands. Marketing team leadership. Public speaker. P&L responsibility.
Kodak Gallery Marketing
Director of CRM, Social, Marketing Strategy
8/2009 - 5/2010
Marketing strategy and execution, CRM and Social.
Intuit Marketing
Group Manager, Online Acquisition
6/2002 - 8/2009
Managed multi-million dollar budgets for online acquisition across multiple products and business units, developed Search Marketing Center of Excellence, "Marketer of the Year" Award from Founder. P&L responsibility.
United Marketing Group Marketing
VP of Marketing
4/1998 - 5/2002
Marketed subscription-based services to consumers, both direct and via partnerships with large financial institutions and top brands in the oil industry. P&L responsibility.
CM Partners Marketing
Account Supervisor
11/1997 - 4/1998
Account Supervisor at advertising agency. Managed client relationships with Midas and Progressive Insurance. Program managed strategy/tactics execution across agency departments.
The Signature Group & Draft Worldwide Marketing
Senior Marketing Manager / Senior Consultant
11/1993 - 11/1997
The Signature Group
Marketed Dining à la Card subscription product direct to consumers (TV, radio, publications) and also via partnerships with large financial institutions and top brands in the oil industry. Responsible for offline creative development and media, agency management.

Draft Worldwide
Senior consultant working with agency clients on direct marketing campaigns, reengineering, branding for clients such as Sprint, Whirlpool, and Nordictrack.