Advancing the commercial mindset in the life sciences industry to break boundaries and disrupt outdated methodologies used to define the medical and commercial strategy. Employing a design-thinking framework incorporated with impact models and fueled by agile management to drive innovation into the engagement model and create business results while transforming customer experience and patient support across commercial and medical affairs.

Transforming customer engagement by partnering with >50 markets to launch customer facing, multichannel capabilities and sales rep orchestration model, develop the roadmap for channel and data integration and define the go-to- market strategy while bringing new and innovative solutions to markets.

Led the transformation of the marketing mix through strategic and operational initiatives utilizing multichannel
innovation across all customer types, while evolving elements of closed loop marketing and influencing the overall multichannel business strategy and channel transformation.

Life Sciences