• Establishing brand and creative to launch The Roam™ Marketplace, a startup with a mission to transform the way people make local trips, saving money, time, and the climate, while strengthening communities.
• Partnering with founder to generate drafts of vision, mission, brand pillars, key messaging, and reasons to believe, as well as identity design, logotype, icon, copy and design direction for an initial website landing page.
• To get the app prepared for engineering of an MVP, I'm helping to visualize early wireframe concepts that will transfer to UI/UX experts once they are hired.
• And whatever else needs doing.

• Directed design and copy for Google Ads and YouTube Ads B2B marketing assets from conceptual ideation through production and release, including video, animation, illustration, and photography.
• Crafted complex B2B landing pages and onboarding email series to educate, drive adoption and increase Google Ads revenues.
• Redesigned YouTube Ads website and updated design systems and email templates for use by all Google Ads agencies.
• Developed executive communications and special projects including a unified Google and YouTube sales pitch template, Google PRIDE identity, and others.
• Established guidelines for dark mode and accessibility standards.

• Redefined creative team and process by building a best-in-class agency managing and internal creative team, including Art Directors, Designers, Video Editors, Motion Designers, and Project Managers, to meet a 400% growth in output over 3 years.
• Implemented first ever Project Management system, project planning tools, workflow, reviews and approvals software, and digital asset management to optimize creative team operations across the business.
• Drove creative for mobile games brand, marketing, and advertising, including trailers, design systems, websites, user acquisition, AB testing, app platform optimization, special events, and community assets internally and managing agency partners.