I’ve recently accepted a part-time Executive-in-Residence position at the Business, Economics, and Society school at Colorado College (CC) for the 2023/2024 academic year. In addition to teaching Consumer Marketing, I'm designing and teaching an Entrepreneurial Marketing course in the fall and spring semesters.

Partner with founders and CEOs of emerging tech and early-stage companies to elevate marketing for launch, traction, and growth via disruptive brand stories, distinctive value propositions, and a strategic mix of marketing programs to power awareness and lead generation. Engage with B2B tech companies through embedded leadership to plan and iterate marketing efforts, focused on KPIs.
•Develop and execute startup launch plans for tech clients, resulting in successful product introductions; drive customer acquisition by positioning or re-positioning brands.
•Architect brand positioning for launches and increase brand awareness and customer engagement; develop value propositions for competitive differentiation; create and institute brand maps and messaging houses; conduct market research.
•Boost customer acquisition by leading teams of experts to create and manage data-driven marketing campaigns.
•Advise on multiple investor pitch decks to effectively capture brand stories, market ana

Oversaw end-to-end marketing and communications: Women's Digital Financial Inclusion Advocacy Hub of 29 global and 30+ local partners, digital marketing practices and initiatives, MarCom campaigns, and corporate communications. Directed the execution of complex projects while devising new technologies, optimizing cross-functional workflows, enhancing KPI performance, developing the global calendar, substantiating brand messaging architecture, and driving operational efficiencies; drove change management and process optimizations to improve audience engagement and decrease development time. Collaborated with global PR firm, Porter Novelli, to execute communications and media outreach strategy; led the PR firm account worth $300K annual spend. Strategic Direction & MarCom Campaigns
•Created and deployed fresh brand messaging and identity across marketing channels; led procurement and development of new website, Content Management System, and first-time SEO optimization

Led the development and execution of new brand strategy, marketing, content development, and public relationsfor a rapidly growing payments technology company targeting banks, fintechs, and payment service providers. Advised internationally for the success of marketing and media outreach campaigns while deploying process improvements to optimize marketing performance. Effectuated efficient global media relations management through agency review and reorganization.
•Re-positioned the brand by devising a media outreach campaign, including a revised pitch focused on an impact-led story; secured an op-ed in a major publication, Nikkei Asia.
•Developed and executed the launch campaign of a new product, which included a branding teaser; collaborated with the internal creative lead and PR.
•Enhanced website traffic and engagement by driving digital marketing efforts, including website content management, SEO optimization, email marketing, etc.

Launched Series A global fintech from stealth mode by building and leading a marketing and communications team as a B2B2C company; built the marketing department from scratch and scaled the fintech from 6to 28 countries while establishing a purpose-driven brand story. Secured industry awards by leading strategic and operational marketing, PR and CEO communications, messaging and content, product marketing, sales enablement, and agency management; secured World Economic Forum 2018 Technology Pioneer win.
•Boosted customer growth by acquiring top-tier press recognition; architected enterprise-focused value proposition.
•Furthered enterprise business volume, partner demand, and geographic share growth by serving as a hands-on partner to data science and product teams to craft ROI-focused customer stories and roadmaps; leveraged data insights to fuel VC confidence.
•Shortened sales cycle by 35% by creating comprehensive, persona-driven sales enablement materials and case studies

identity; led marketing operations management, advertising, corporate communications, creative and PR agency review, product marketing, and content marketing.
•Engaged to brand and launch two CEO-sponsored Business Solutions' go-to-market initiatives at CDW targeting SMB/enterprise, CDW Mobility Management and CDW Cloud Solutions; developed go-to-market strategy and communications plans; led research and strategic planning with executive stakeholders, guided new website development, and drove creative development and execution with agency-of-record, Oglivy.
•Architected enterprise-focused value proposition and launched early-stage global mobile tech company, fastmobile, winning Best in Show at launch debut at Mobile World Congress Barcelona.
•Assisted Leo Burnett with an agency pitch for a new client by serving as a mobile SME to devise a data-backed pitch story.

Served as a corporate operational leader to direct all advertising and media planning, youth marketing programming, and retail promotions to meet increasing market competition; led brand repositioning for mobile phones and accessories in North America with a $50M budget; worked closely with agency partner, Ogilvy. Oversaw co-op and partner marketing; formulated an integrated communications model that was adopted as a corporate best practice across all regions. Launched the iconic