Strategic and tactical commercial business adviser to medical device, diagnostic and life-science companies. Expert witness for the legal profession for commercial trademark, branding, contract disputes, deceptive trade and selling practices and more.
● Principal and CEO
• 30+ years commercial experience in medical and diagnostic device product management and development, marketing, sales, operations, distribution and finance as an individual Contributor, Director, VP and CEO.
• Provides industry expertise on issues such as go-to-market strategy, distribution/market entry, product launch, sales, sales practices and operations, distribution channels, marketing strategy and tactics, pricing, messaging, market positioning, advertising and promotion, reimbursement and coding (HCPCS and CPT Codes), branding, trademarks and patents.
• Provides testimony as an expert witness for commercial trademark, branding and contract disputes, deceptive trade and selling practices, false advertising

Self-funded start-up developing innovative medical devices sold into acute and alternate care markets.
● Partner/Investor
• Commercialized the TriggerNeb® High Performance Reusable Nebulizer into fourteen countries resulting in sales growth higher than anticipated. FDA 510(k) Cleared/CE Marked with patented technology to improve patient outcomes with higher output, faster treatment time, and reduced cost of care.
• The company was acquired in November 2019 by Flexicare Limited to add to their portfolio of products.
• Selling, marketing, and sourcing medical and industrial exam gloves during the COVID-19 crisis.

Privately held company developing cloud connected non-invasive ventilation for COPD and respiratory diseases.
● Chief Executive Officer (CEO) – Responsible for all day-to-day operations of the Company. The company was closed with investors receiving a return of their investment.

Privately held company transforming respiratory health for asthma and COPD with smart digital mobile technology.
● Vice President, Marketing
• Drove commercialization of the technology leading marketing, product management, and sales operations.
• Launched the BreatheSmart® DTx Direct-to-Consumer (DTC) initiative, which consists of a digital mobile app and Bluetooth connected HeroTracker® sensors that motivate and educate consumers, health care providers, and caregivers to adopt behaviors to improve patient outcomes.

Privately held company focused on anesthesia and respiratory products for sleep and airway management.
● SVP/General Manager, Sleep Division 9/2017 – 6/2018 Vice President, Acute Care Division 7/2016 – 9/2017
• Worked with Sommetrics as consultant to help identify distributors for the acute care product and prepare commercialization sales and marketing materials. Hired as Vice President, Acute Care in 2017.
Allen Ehrlich 3 858-231-3332
• Piloted a sleep apnea device in Canada by signing a distribution agreement with Avant Sleep while building a franchise for a sleep apnea device that will support profitable, commercial sales.
• Signed a global distribution agreement with Smiths Medical, Inc. and commercialized aerFree, a non-invasive external airway support for mild to moderate sedation procedures.

Cloud connected diagnostic/therapeutic medical devices(NYSE: RMD) for sleep, respiratory and chronic diseases.
● Director, Sales Operations 2009 – 2012
• Chief of Staff to the senior sales management team for a sales force of 150 people. Managed a team of fourteen employees to support revenue growth including establishment of the first business function in Malaysia.
• Directed and launched a new e-commerce store. Revenues increased 33% to $75 MM (12% of sales) in 2 years.
• Managed sales incentive programs and commission compensation programs. Sale incentive programs (Goal Quest) to "Move the Middle" resulted in a 17:1 ROI return and $4.6MM in incremental revenue.
• In 2012, exceeded target goal for Continuous Improvement of 20% by savings over $400,000.
• Revamped the Runzheimer car program keeping costs flat at $1.2 MM/year by saving 25%/driver.
• Developed and administered internet channel policies in the US and Canada monitoring 500+ websites resulting in pricing compliance

• Directed the marketing strategy and product management for the Americas mask product portfolio, which represented 70% of mask global revenue and #1 share in two product segments.
• Increased revenues from $45 MM to $257MM (25% CAGR) in 6 years growing market share from 35% to 50%.
• President's Club Awards in 2004, 2005, 2007, 2008 and 2009.
• Significant Contributor Award for contributions for mask sales of $966 MM and 12.3 MM masks in 6 years.
• Introduced 16 new mask products to drive new revenue including Mirage Swift generating $75 MM in 7 months.
• Marketed the first women's mask in the market, Swift LT for Her, growing sales by $23.5MM (22%).
• Co-developed 'Better Together' advertising campaign recognized by industry and investor community.
• Developed sales growth in new markets, Latin America ($2MM to 14MM) and Canada ($20MM to $35 MM).
• Led, coached, and mentored a highly effective team of four product managers and market researcher.

A developer (privately owned) of mobile accessory products for handhelds, Smartphone's and cellular phones.
● Director of Product Marketing
• Led and managed new product development for the Stowaway Portable Keyboard product line.
• Generated revenues of over $40 MM (2 MM units) and 30 models sold in the US, Germany, and Japan.
• Led cross-functional teams in developing hardware and software computing solutions.
Allen Ehrlich 4 858-231-3332
• Managed product relationships with key marketing partners (Palm, Sony, HP, Fellowes, Targus, and Motorola).
• Worked with suppliers in Taiwan, China and Hong Kong on product development, fulfillment and distribution.

Medical device (NYSE: KMB and NASDAQ: SFSK) of surgical drapes, gowns, sterilization wrap, medical exam and industrial gloves. K-C acquired Safeskin in 2000.
● Strategic Marketing Manager/Product Manager
• Led and directed a portfolio of medical device examination glove products for global markets. Increased medical revenues from $93 MM to $170 MM and #1 market share from 24% to 29%.
• Launched the company's first powder free nitrile exam glove and vinyl exam gloves during my tenure.
• Activities included product development, defining product requirements for each exam glove, ensuring proper testing completed in accordance with FDA glove guidelines and ASTM standards, input into regulatory submission to FDA, and commercial launch into the market including sales, marketing, pricing, distribution, meetings with customers and educating consumers on the types of gloves. I was also involved in sourcing, forecasting, and shipping gloves from Asia to the US.
• Launched 14 products drivin

• Developed and marketed disposable Class II medical device surgical drapes and gowns, infection control products and sterilization wrap for hospital and alternate care.
• Increased incremental sales by 9% or $15 MM and market share from 21% to 23% by creating and implementing a "Best Practice" marketing program for utilizing surgical drapes and gowns.
• Kimberly Clark Contributor of the Quarter
● ERNST AND YOUNG, – Atlanta, GA 1987 – 1990 A "Big 8" service firms providing tax, audit and consulting services. Senior Accountant, CPA Certified