•Provide strategic, financial and operational leadership.
•Guide go-to-market plans, marketing strategies, product launches, and cohesive tactical initiatives to drive growth.
•Audit processes, content and campaigns to identify areas of improvements, increase efficiency, and reduce costs.
•Partner with clients to improve their digital footprint, test innovative ideas, and create customer experiences.
•Bridge digital capabilities gaps, including assessing MarTech solutions and assisting with hiring, upskilling, and agency selection and management.

•Supported the Americas region in defining omni-channel product strategies and delivering best in-class experiences.
•Acted as a strategic partner to managing directors and functional heads for the execution of marketing efforts across all stages of the customer journey.
•Oversaw media channels, including paid, social, performance, and referral to impact upper and lower funnels.
•Led media agency partners in the execution of global and local online and offline campaigns.

•Executed the company's digital transformation vision and strategy: piloted and onboarded 20+ global markets to the newly created digital hub and educated key stakeholders on management, processes, and operational changes.
•Evaluated markets' product roadmap and digital strategies, including e-commerce, online/offline marketing initiatives, and B2C and B2B2C opportunities to drive efficacy and efficiency.

•Latin America and Canada regional interface to digital strategy, governance and execution.
•Brought digital expertise to the markets and region: led a team of 15+ direct and functional reports, advised on digital skills, best practices, stafing and training; facilitated knowledge exchange; spearheaded digital innovation days and media workshops.
•Monitored performance metrics and championed data-driven discussions within management team.
•Oversaw digital implementations to help streamline processes and create operational and workflow efficiencies.

•Member of the executive team, responsible for all marketing acquisition, engagement and monetization initiatives, strategic directions, budget allocations, KPIs and ROI. Managed direct reports, vendors and agency relationships.
•Oversaw plans pre/post merger and IPO. Drove data analysis efforts to increase subscriptions, revenue and retention.
•Built a high-value customer base at scale through cross-selling, up-selling, and engagement campaigns.

•Defined the company’s desktop, mobile, and cross-platform user acquisition strategy and execution to maximize media spend, achieve business growth goals, and increase lifetime value.
•Worked closely with product and analytics teams to define optimal user experiences.
•Oversaw performance and paid media global campaigns (search, display, programmatic, social, native, video etc.), including contract negotiations, content and creative, A/B testing, bidding tactics, optimization, and reporting.

•Oversaw paid and affiliate marketing strategies and execution for the US, UK, France and Italy. Managed a $1M+/ month acquisition budget, agency partners and direct reports.

•Led a team of partner account managers to plan and execute localized acquisition and retention initiatives for major European and Asian gaming markets.
•Keynote speaker and panel moderator at leading affiliate conferences.

•Developed programs to improve search engine visibility, drive tfrafic and boost conversions. Set up and managed pay per-click campaigns for eleven markets.