Creating and leading new digital and social media businesses
Business of Influencers – The go to network for influencer marketing professionals - Chairman
- Created and managed business network of +500 members, hosting events and leading industry change
The Social Store – Pioneering influencer marketing business – Founder
- Launched new business monetising commercial opportunities for social media stars and influencers by building their brands and licensing their rights

- Led the strategic development of all new initiatives and special projects across the UK business
- Identified new areas of growth in retail, licensing and e-commerce and new business models
- Created go-to-market strategy and launched multiple new streams of revenue via new product launches and new channels of distribution delivering £millions to the business
- Prepared extensive due diligence and investment recommendations for M&A opportunities

Leading and delivering innovative strategic projects for global businesses
King – The world’s number 1 mobile gaming company and makers of “Candy Crush” – Strategy Consultant
- Identified, evaluated and recommended commercial opportunities for the board, working collaboratively across all parts of the business, including product, technology and marketing

- Led brand and marketing strategy, financial analysis and pricing strategy for pivotal components of the BT Sport TV channels launch including the acquisition of ESPN UK
- Project managed BT’s foray into the Smart Home space, managing a large 20+ matrix team to deliver IoT pilot in partnership with BT’s IT, operations and marketing departments and external stakeholders

- Managed team of 8 to provide C-level management with the analysis, insights and recommendations
- Managed major global high street retail and digital accounts including Media Saturn worth €300m

- Negotiated key commercial contracts with distribution partners and digital platforms across Europe
- Project managed 40+ staff to launch TW’s first UK terrestrial TV channel, on time and to budget

- Continually ranked in the top 10% of peer group. Key clients included News International, Barclays Bank, Prudential, HM Customs & Excise, JP Morgan, The BBC and Vodafone
- Led the creation of complex financial models to forecast future sales and marketing targets
- Elected European representative for the company’s Global Analyst Committee