Functional Skills
Business Development
Content Strategy
Data Analysis
Digital Marketing / Advertising
Go-to-market Strategy
Growth Strategy
Market Research
Marketing Analytics
Product Marketing
Project Management
Sales Force Effectiveness
Sales Strategy
Strategic Planning
Competitive Landscaping
Account-Based Marketing (ABM)
Software Skills
Microsoft PowerPoint
OpenAI
Microsoft Office
Microsoft Excel
Google Search Console
Google Docs
Google Sheets
Google Analytics
Sector Experience
Business Services
Energy
Industrials
Manufacturing
Technology
Languages
English
Notable Clients
ABB
Accenture
Deloitte
Panasonic
Fortune 500
Experience
ShapeShift Lab
Marketing
Fractional Chief Marketing Officer & Marketing Advisor
5/2016 - Present
• Led 100+ go-to-market and marketing consulting projects, driving measurable growth.
• Advised 50+ startups and Fortune 100 clients on scaling strategies, demand generation, and market expansion.
• Provided actionable insights to C-suite executives, shaping key marketing decisions and growth strategies.
• Leveraged insights from 1,000+ customer interviews and market data to refine product & marketing strategy.
• Conducted competitive analysis and market segmentation to uncover new business opportunities.
• Advised 50+ startups and Fortune 100 clients on scaling strategies, demand generation, and market expansion.
• Provided actionable insights to C-suite executives, shaping key marketing decisions and growth strategies.
• Leveraged insights from 1,000+ customer interviews and market data to refine product & marketing strategy.
• Conducted competitive analysis and market segmentation to uncover new business opportunities.
10EQS
Marketing
Collaboration Manager & Marketing Advisor (Contract)
5/2016 - 1/2025
• Lead client engagements with industrial and private equity clients by leading market research, Voice of the Customer (VOC) initiatives, and commercial due diligence efforts.
• Manage cross-functional consulting teams to achieve 10EQS client objectives, ensuring high-quality deliverables and project success.
• Oversee project timelines and resource allocation to guarantee the on-time, efficient delivery of consulting projects.
• Develop and implement marketing strategies to increase brand visibility, attract leads, and boost client engagement through targeted digital and content marketing efforts.
• Execute marketing activities by creating compelling content, leveraging HubSpot for effective campaign management, and generating high-quality leads to build client relationships.
• Manage cross-functional consulting teams to achieve 10EQS client objectives, ensuring high-quality deliverables and project success.
• Oversee project timelines and resource allocation to guarantee the on-time, efficient delivery of consulting projects.
• Develop and implement marketing strategies to increase brand visibility, attract leads, and boost client engagement through targeted digital and content marketing efforts.
• Execute marketing activities by creating compelling content, leveraging HubSpot for effective campaign management, and generating high-quality leads to build client relationships.
General Electric
Corporate Strategy & Development
Engagement Leader
1/2015 - 5/2016
• Led teams of 5 direct & 20 indirect reports conducting marketing, sales strategy, & strategic planning engagements.
• Managed cross-functional relationships with project sponsors, plus respective C-Suite and senior executives to ensure engagements were executed according to key priorities and objectives.
• Delivered career development coaching and training to foster the growth of associates' knowledge, skills, and abilities.
• Managed cross-functional relationships with project sponsors, plus respective C-Suite and senior executives to ensure engagements were executed according to key priorities and objectives.
• Delivered career development coaching and training to foster the growth of associates' knowledge, skills, and abilities.
General Electric
Marketing
Global Commercial Development Leader (Director of Sales & Marketing Strategy
7/2013 - 1/2015
• Led the development of global sales and marketing strategies, aligning resource deployment and market expansion.
• Implemented performance metrics to enhance sales effectiveness and streamline operations across regions.
• Conducted market research to identify high-growth regional and product opportunities, driving informed decision-making.
• Designed and managed a channel partner system to improve sales performance and operational efficiency.
• Managed and supported global sales, operations, and marketing teams to achieve strategic growth objectives.
• Implemented performance metrics to enhance sales effectiveness and streamline operations across regions.
• Conducted market research to identify high-growth regional and product opportunities, driving informed decision-making.
• Designed and managed a channel partner system to improve sales performance and operational efficiency.
• Managed and supported global sales, operations, and marketing teams to achieve strategic growth objectives.
General Electric
Corporate Strategy & Development
Corporate Commercial Consultant
7/2012 - 7/2013
GE Transportation - Mining (Brisbane, Australia)
• Directed a global market assessment identifying $40B in untapped market potential, contributing to the business case development for NewCo (GE Mining).
• Supported cross-functional teams to evaluate market opportunities and inform business development strategies for the NewCo. Page 2
• Directed a global market assessment identifying $40B in untapped market potential, contributing to the business case development for NewCo (GE Mining).
• Supported cross-functional teams to evaluate market opportunities and inform business development strategies for the NewCo. Page 2
General Electric
Sales
Corporate Business Development Associate
6/2011 - 6/2012
• Originated 35 new and managed 39 cross-business sales opportunities spanning 7 P&Ls and resulting in a $143M pipeline; Closed $13.7M of deals across 4 P&Ls before my team transitioned to internal consulting.
Thunderbird School of Global Management
Management Consulting
Managing Consultant
9/2010 - 5/2011
• Provided entrepreneurship services to the Guatemalan Ministry of Economy & Inter-American Development Bank.
Solugenix
Marketing
Independent Consultant
5/2010 - 8/2010
• Developed a market attractiveness model for a biotech startup; recommended market entry & partnership strategy.
Schering-Plough
Sales
Pharmaceutical Sales Representative
12/2005 - 10/2008
• Strengthened an underperforming territory by increasing the product portfolio market share above 100% to goal.
BAI-Inc
Management Consulting
Analyst US Chemical Weapons Compliance
7/2004 - 6/2005
• Recommended US Department of Army compliance solutions for the Chemical Weapons Convention.