Created strategic brand team marketing plans to deliver key product messages to B2C & B2B target audiences, leveraging market research. Designed &implemented digital, print, & conference marketing campaigns, with FDA regulatory approval, while working successfully with legal, medical affairs, & regulatory teams for buy-in. Managed the Peer-to-Peer professional education program of our key opinion leaders (KOLs) and clinicians, exceeding yearly execution quota & worked with sales reps.