Boutique Exec Recruiting Firm: Project manage new online customer-facing business.

EdTech Start-up: Strategic Advisor to select partner and structure project plan and build for fall 2018 beta.

PepsiCo: Provided scenario-planning workshop for LATAM leadership team; co-led regional strategic initiatives prioritization workshop.

Belk: Managed Org Capabilities Audit: advised exec leadership on capabilities gaps.

Meetup.com: Trained team of 20 on end-to-end qualitative research.

As a member of executive team, reporting to CEO, designed and built first eCommerce site: wrote RFP, selected platform and implementation partners, developed requirements, designed user experience and managed integration with back-end systems to deliver eCommerce and online bridal registry.

Implemented programmatic ad buying, online video, animations, compelling copy and contests in advertising, resulting in #1 social media position in four key retail verticals.

One of 5 MBAs recruited rotational consulting program in the Internet Services Group.

• Designed and co-led first-ever consumer ethnographic research across Wells Fargo’s retail financial services products.

• Raised an additional $35K in funding to broaden research scope to include bankers and additional geographic areas.

• Developed new online customer products and services that resolved unmet customer needs resulting in a sizeable revenue increase during the first year.

Advised founders that digital assessments be built on mobile devices, not PCs.

Interviewed teachers and reading experts about methods to improve reading comprehension in order to design hand-held assessment software.

Managed 7-person team to develop and deliver new software in 12 weeks to 120 elementary school classrooms.

Initiated negotiations with reading assessment publisher resulting in a 300% increase in sales leads for product which accounted for 15% annual sales.

Facilitated one-on-one customer usability studies for executives in order to uncover customer needs.

Redesigned

Retail consultancy specializing in branded e-commerce websites for media properties

Led cross-functional team to deliver e-commerce websites for Forbes and Ski magazines

Managed and conducted all website usability projects and quality assurance testing for site roll-outs

Transformed HMO's paper referral process into an instantaneous web-based approval system; first of its kind in the US, used by over 4000 medical professionals in 1998.

Programmed custom software applications in Java and C, resolved a critical timeline conflict between user interface design and application development.

Identified and proposed a physician's office-readiness-assessment project to the client CTO that resulted in an additional $120K in revenue for Accenture.