Functional Skills
Accounting
Business Analysis
Finance Transformation
Go-to-market Strategy
Growth Strategy
Leadership Development
Operating Model Design
PMO Transformation
Process Design / Re-engineering
Process Improvements
Program Management
Project Management
Strategic Planning
Brand Strategy
Marketing Strategy
Software Skills
AWS
Google Docs
Microsoft Office
Microsoft Visio
Shopify
Sharepoint
Google Analytics
Certifications
AWS Certified Cloud Practitioner
FMVAFinancial Modeling and Valuation Analyst
Google Ads Certification
Sector Experience
Automotive
Business Services
Consumer Goods
Financial Services
Manufacturing
Languages
English
Spanish
German
Portuguese
Irish
Case Study
Case Studies

Fractional CMO For a Prop Trading Company
Financial Services
Growth Strategy
Change Management / Org Design
Digital Marketing / Advertising
Notable Clients
Allied Irish Bank
Glanbia
Ulster Bank
Top Consulting Firms
Experience
Stafford Strategy & Consulting
Management Consulting
Independent Management Consultant
1/2023 - Present
• Developed and implemented the growth strategy of a prop trading as a fractional CMO, which tripled revenues from paid ads and reduced customer acquisition cost (CAC) by over 70%, resulting in a ROAS of 15.
• Collaborated with the leadership team of a global automotive spare parts distributor to help relocate their operations to Germany. Managed the design and development of a new B2B system.
• Led the IP valuation of a UK independent publisher (over 500 IPs). Drafted the CIM and teaser that was used to reach out to potential investors.
• Worked with the CFO of a US-based consulting firm and developed a new automated budgeting and P&L structure.
• Collaborated with the leadership team of a global automotive spare parts distributor to help relocate their operations to Germany. Managed the design and development of a new B2B system.
• Led the IP valuation of a UK independent publisher (over 500 IPs). Drafted the CIM and teaser that was used to reach out to potential investors.
• Worked with the CFO of a US-based consulting firm and developed a new automated budgeting and P&L structure.
Accenture
Management Consulting
Management Consultant (CFO & EV)
10/2019 - 2/2022
• Worked with the Finance Leadership Team of a large Irish bank to lead out in the design of a strategic plan for the bank's exit out of the Irish market. Set up and ran the Finance, Compliance and Legal workstreams tasked with the planning and implementation of the bank's strategic
withdrawal.
• Led out on and designed an operating model playbook for managing milk sales during 'peak weeks' for a large Irish consumer goods business. The playbook was brought to and signed off by the client Chief Operating Officer.
• Led and managed the delivery of over 1,000 letters to the affected customers of a large Irish Bank for a major mortgage restitution.
withdrawal.
• Led out on and designed an operating model playbook for managing milk sales during 'peak weeks' for a large Irish consumer goods business. The playbook was brought to and signed off by the client Chief Operating Officer.
• Led and managed the delivery of over 1,000 letters to the affected customers of a large Irish Bank for a major mortgage restitution.
Brown Brothers Harriman
Finance
Client Service Representative – Fund Accounting Intern
1/2018 - 8/2018
• Created internal processes and drafted process documents to streamline the management of the NAV oversight checks on a total return swap (TRS) for a large asset manager client.
• Liaised with processing units and performed daily oversight checks before sending fund NAVs to the asset manager client for approval.
• Carried out weekly checks and due diligence in accordance with Luxembourg and EU regulations and worked with relevant departments within BBH to clear breaks.
• Liaised with processing units and performed daily oversight checks before sending fund NAVs to the asset manager client for approval.
• Carried out weekly checks and due diligence in accordance with Luxembourg and EU regulations and worked with relevant departments within BBH to clear breaks.
O'Gorman Brannigan Purtill & Co.
Accounting
Accounting and Tax Intern
5/2016 - 8/2016
• Prepared client final accounts for review, including but not limited to the income statement, balance sheets, VAT returns, and capital balances.
• Assisted partners in drafting client income tax returns.
• Assisted in the creation of a new client filing system.
• Assisted partners in drafting client income tax returns.
• Assisted in the creation of a new client filing system.