Digital Marketing, Digital Advertising, Marketing Strategy, Analytics, Private Branding, New Product Launch, Social Media Marketing, SEO, Integrated Marketing, Media Planning and Buying, Photography, Art Direction, Vendor Management, Brand Management, Retail Marketing, Marketing Communications, Strategic Planning, Marketing Campaign Development, Optimization, Execution and Design.

Account: Lifetime - A&E Network
Media Negotiating & Buying
Digital Media Strategy
Campaign Management & Execution
Reporting & Analysis

Account: Pernod Ricard
-Provided and presented actionable insights for in-campaign optimizations and post campaign learning
-Managed digital, search and social analytics reporting for major spirits/alcohol brands.
-Deliverables included campaign reporting in Datorama dashboard as well as building and presenting wrap reports to client that included media performance reporting and website conversions
-Work with data across social, programmatic, search, and display sources

• Responsible for project leadership in design, development and implementation of Meijer marketing campaigns and business solutions for Digital Shopping, including all program phases; financial modeling, brand positioning, piloting and growth plan
• Actively participates in the strategic positioning of digital shopping and other digital programs, ensuring they meet key business requirements and are consistent with overall Meijer strategic direction

•Supports Grocery Merchants based on business need to develop and execute all marketing activity
•Responsible for day-to-day strategic planning, development, and execution of the overall plan and direction, along with communicating the vendor programs to the respective business areas
•Leads cross-functional teams through project management process to create complete marketing programs that include various tactics to reach the customer at multiple touch points throughout shopping path

•Provides key inputs in the development and ensures timely execution of the annual promotional brand marketing plan
•Assisted in the development and launch of an Authority Meat Brand
•Manage promotional activity for 17 brands across multiple mediums
•Art direction for product photography
•Collects, analyzes, and monitors all brand sales

•Build and Execute reporting of promotional activities, along with analyzing post performance
•Assists in developing communication plan, direct mail, point of sale, and training materials in support of over 500 sales reps
•Participate in high-level strategic planning with senior leadership and implement reporting to support organizational initiatives

Accounts: E*TRADE, Nestle Purina, NBC Universal, Daisy, Birds Eye Foods LLC
•Negotiate large annual upfront buys, participate in strategy and activation for CPG client to engage target, increase brand awareness and boost sales, optimize campaigns to obtain the most efficient pricing to garner a very healthy ROI, execute online search campaigns to increase brand awareness and broaden consumer reach, provide post campaign analysis