• Implemented and administer a new Marketing Cloud instance, overseeing the setup, configuration, and optimization of Salesforce Marketing Cloud, including segment and campaign management, to enhance marketing strategies and maximize customer engagement.
• Developed a comprehensive road map for the CRM program for licensees, outlining key milestones, objectives, and strategies to optimize licensee relationships, streamline processes, and drive adoption growth through effective CRM utilization.
• Lead and support multiple initiatives with business partners, ensuring seamless integration of new technologies and workflows across system landscapes.
• Collaborate closely with stakeholders to gather requirements and translate them into comprehensive functional designs, adhering to best technical practices.
• Conduct Quality Assurance testing and coordinate User Acceptance Testing sessions to ensure thorough and timely testing of newly developed features.
• Deliver business requirement d

• Determined gaps between business needs and current email capabilities and recommended efficient and effective solutions to address gaps.
• Developed and measured against standardized email channel KPIs on a weekly and ad hoc basis, and provided recommendations on opportunities to improve email performance.
• Leveraged email tool queries and reports to troubleshoot problem areas to determine reasons for non-optimal email delivery.
• Implemented migration and welcome campaigns in Journey Builder.
• Increased CTR 48.89% YOY for institutional audience by implementing A/B testing strategies, modifying list logic, and partnering with copywriters to employ best practices.
• Decreased quarterly bounce rate 37.74% by implementing bounce suppression lists.

• Implemented, managed, and executed data integrations on Salesforce Marketing Cloud across 4 business units.
• Project managed and executed omni-channel CRM campaigns across all 4 business units.
• Partnered with the developer team to build data integrations between platforms.
• Owned data segmentation and targeting for all CRM marketing campaigns using SQL.
• Increased subscriber list 245% in 8 months by implementing lead signup form.
• Developed and executed 32 email journeys over 12 months, including omni-channel campaigns, reminders, welcome series, lead acquisition, and onboarding.
• Coordinated with marketing and leadership teams to create content for email journeys and campaigns.

• Increased 60-day subscriber engagement list by 21% over 2 months by implementing send-time optimization, A/B subject line testing, and a/b content testing.
• Developed 6 touch-point welcome journey series campaigns that increased pre-cruise excursion bookings by 45% and app downloads by 13%.
• Created dynamic content and personalized templates using AMPscript.
• Tracked email metrics and made recommendations based on campaign performance.
• Coordinated with sales and marketing teams to create content for marketing campaigns.

• Increased attributed email revenue by 61% YOY in 2019 by using send-time optimization, modifying list logic, and implementing 3 new email journeys (welcome, post-purchase, and re-engagement).
• Decreased email errors and creation time by automating the email production process.
• Developed email campaign calendar, managed email deployments, monitored email deliverability, and established email performance benchmarks, and delivered reports.

• Helped increase promo emails 25% YOY by adding a new subscriber-only offer.
• Managed email deployment activities in Salesforce, including sending creative, generating targeted customer lists, setting schedules, executing QA, and monitoring campaign performance.
• Increased vendor-sponsored email's average CTR by 25.86% and revenue by 9% by modifying segmented list logic and working with vendors to create a more cohesive email theme.
• Increased post-purchase coupon email program revenue by 6% by working with product managers on available product offers.
• Implemented a new ad-hoc email program that added $1.9MM in revenue.