Established and communicated strategic plan; Hired and led senior leadership; Implemented eOS; Created and leveraged the advisory board; Negotiated partnerships; Prioritized capital allocation to ensure financial health; Placed the right people in the right seats; Monitored performance against goals; Balanced business risks and rewards

Founded, operated and sold Paperly to a publicly traded company started by the ex-CEO of Mary Kay. Grew Paperly to ~600 sales reps located in 40+ states by partnering with best-in-class, scalable fulfillment centers and establishing a no inventory, made-to-order supply chain. Drove all marketing efforts.Picked by Inc.com as “The New Guard of Direct Selling”. Earned full membership into the Direct Selling Association and awarded their highest ethical standard 4 years straight.

Joined pre-revenue, guided it through Series A, B and C private placements, and eventually attracted $15MM in venture capital. Licensed patented user feedback system to leading, Web-focused companies such as Microsoft, American Airlines and Ebay. Booked 50+% of the firm’s revenues and achieved 100% renewals. Developed and executed partnership programs with key distributors. Created and communicated the firm’s unique selling proposition across all media.