Manage restructuring and hiring process for growing catering organization. Coach executive leadership on ideal business scaling methods. Analyze and evaluate business operations; develop and document recommended operational improvements and organizational structure; write all job descriptions; and recruit, interview, and hire staff. Establish new systems, processes, and tools to ensure quality and accountability, enabling seamless transition of leadership and self-sufficient company operations.

Identified and capitalized upon unmet market demand by founding modernized software-as-a-service (SaaS) marketplace product enabling clients to estimate price, book, and finance multiple event service providers in single location. Develop business plan, financial projections, and investment proposals, coordinated with corporate attorneys, author all marketing collateral, social media posts, and blog content. Facilitate monthly Board of Directors meetings. Manage monthly budget of $560K...

Serve as right hand person to CEO, designing and implementing systems and processes for operating as a company. Manage onboarding process for new hires, creating 90-Day-Plans and leading new employee orientations. Evaluate productivity and status of projects, how they support the company OKRs, and strategize pivots and improvements when applicable. Keep team accountable to efficiency through 1:1 meetings with team members, evaluating blockers and setting individual goals and team goals.

Launched and led award-winning regional business generating highly sought-after floral, wedding, and event designs for clientele across California, Oregon, and Hawaii. Created high-quality company branding, voice, and tone and managed all advertising, marketing, and promotional materials. Reviewed, revised, and approved all event design inspiration; managed staff of 16, managed client contract negotiations; directed contractor and vendor activities; and provided leadership and stability.

Accountable for administrative support for corporate finance and tax firm, including all appointment scheduling, partners’ calendars, communications, accounts payable, payroll, and manual file review. Leveraged strong attention to detail to draft and proofread every outgoing tax file prior to completing manual submission process. Reviewed and routed all incoming documentation. Planned and facilitated all firm-hosted professional and social events.

Managed digital advertising campaigns for multiple partners on sites across Condé Nast imprint. Coded advertisement entries to ensure timely visibility based on specific user traffic and time periods, gaining familiarity with multiple rich media tools including Eyeblaster, PointRoll, Unicast, Pictela, and Atlas. Scheduled and conducted quality assurance reviews in DoubleClick for Publishers (DFP).