▪Advise startups and SMBs on GTM strategies when launching new products or innovating existing business performance by leveraging my custom-designed market & customer segment analysis methodologies
▪Designed & conducted UX interviews with target customers to clarify the MVP scope for a few clients and acted as a Product Manager, creating the SCRUM board and overseeing the engineering team.
▪Provide operational guidance as a fractional COO to startups including GTM strategy, resource planning, sales optimization, and process automation

▪Recruited a technical co-founder and other FT/PT resources to launch MVP & Beta, grow user base at 32% MoM, and improve user-generated content contribution by 21% and user retention by 69%
▪Devised a GTM plan for both supply and demand side of the marketplace, tested hypotheses and executed on market-validated plans with a globally distributed team
▪Acquired international brand clients such as Hyatt Regency Hotel within 6 months of launch for pilot

▪Managed Finance, HR, Recruiting, and GTM teams and instilled a new operating model to help prepare the company for 2x revenue growth
▪Identified & implemented new revenue models by repackaging existing value propositions, automating customer success output, and creating a partnership program with existing clients
▪Created the company's first trust& safety protocol to eliminate fraudulent and spam activities on the platform by 80%

▪Served as the leader of the Funnel organization, managing the collective performance of 550+ in-house & outsourced resources and driving strategic initiatives to improve the effectiveness of Uber's growth and retention efforts
▪Designed the Business Enablement function's new footprint to implement a financially and operationally optimal org structure w/ savings of $800K
▪Architected a cohesive omnichannel support model to more efficiently resolve customer requests of varying complexity levels which reduced the escalation volumes by +15%

▪Served as GM's deputy and helped manage the 65-person GTM organization, with main responsibilities including overhauling the sales methodology, defining strategic priorities, and creating end-to-end performance transparency
▪Created a targeted Go-to-Market territory map and whitespace approach by leveraging a scenario-based model with the market, competitive, and internal performance data

▪Identified $2B+ recurring revenue opportunity within data feeds industry by uncovering shifts in market trends and advised management to realign business resources and priorities to capitalize on the underserved sector
▪Delivered a detailed 3-year digital strategy plan based on financial services market analysis and rising technologies to help determine investment priorities for optimizing sales growth, customer experience, and operational efficiency
▪Mobilized a multidisciplinary team consisting of senior executives from Sales, Technology, Product, User Experience, and Service to redesign the company's flagship FinTech product to deliver interactive, multimedia content, and service
▪Unveiled a more optimal billing infrastructure with an estimated +$4M upside in profits by improving the company's ability to offer customized products and simpler commercial terms to different customers of scale

▪Managed a global team of 12 to build a database that enabled the client to collect, store and automatically generate transaction fee reports for their retail customers in adherence to the new Dodd-Frank requirements
▪Presented a comprehensive market entrance strategy and recommended a new line of products and target markets by conducting in-depth interviews with global customers, regulatory agencies, competitors, and partners

▪Identified bottlenecks in the reporting process and helped implement the shared-services centralization model by analyzing the clients' capital flow and the complex legal structure of their underlying assets