Founded Streetwise Consulting Group to provide modern marketing technology services to the Bay Area’s top companies. Experts in product marketing, analytics, demand generation, marketing ops, field marketing and more, we work with early-to-late stage start-ups on a project basis.

Led the project to reinvent the AppExchange Marketing Program (AMP). Led a team of marketers, creative and vendor resources. Created innovative and new pricing and packaging and was the first in history to sell the AMP program at 100%. Worked with over 45 ISV partners to support AMP’s digital, content and revenue driving programs.

Leadership management team member overseeing demand generation, marketing operations, content development, online, field, event and partner marketing. Created alignment with marketing and sales through a SLA, lead workflow, lead scoring, and reporting. Developed ABM and targeted inbound and mid-funnel strategies. Doubled top of funnel inbound inquiries and optimized MQLs for quality versus quantity. Increased inbound MoM revenue from $100K to $600K ARR.

Head of all global demand generation, marketing operations and market development sales team. Launched the marketing automation platform (MAP) and defined processes to be able to track and measure ROI against marketing spend. Developed the global integrated campaign strategy and started implementation of programs to drive qualified leads to Sales.

Managed strategic & premier ISV, referral and reseller partnerships with specific focus on lead generation and pipeline creation, ultimately driving joint revenue growth and future partner success. Success included 2x growth in both sourced and influenced partner revenue and 3x pipeline growth for future success. Responsibilities included forecasting, field events, lead generation and developing & growing relationships with partner direct sales leadership teams. Partnerships included Salesforce.

Developed & executed the strategy for commercial and enterprise and vertical-specific demand generation marketing programs, continuously exceeding pipeline goals (Leads, MQLs, Opps) by 120%+. Focus included program strategy and execution, marketing automation, email, nurturing, defining the buyer’s journey, lead & account scoring, lead generation 3rd party programs, paid search, display, webinars, content development and partnership programs.

Created revenue-generating programs for the eCommerce channel to drive new customer acquisitions for T-Mobile.com. In one year, increase online revenue by 72% through specialized programs and offers. Specialties included paid search, display, affiliates, strategic merchandising, social media and content development.

Drove direct marketing, revenue driving campaigns for the initial launch of Office 365. This included strategic planning, social media, communities, content development, cross-group alignment, messaging and positioning, A/B multivariate testing, website development, paid search, email and agency management. Budget ownership of $3M/annually.